Remarketing is one of the most effective marketing tools. Its advanced form is dynamic remarketing. How are these techniques different?
Thym is remarketing?
Remarketing is promotional activities aimed at people who have already visited a given online store or a specific website. The purpose of remarketing is to remind the user of the brand to come back to the website and perform the action desired by the brand.
How does it work in practice? A potential customer visits the website, browses the offer, but for some reason decides not to buy or use the service. This is where remarketing comes in, offering the user previously prepared ads for the entire store or specific products or services.
Carefully planned remarketing can be effective sales support. What is dynamic remarketing?
What is dynamic remarketing?
The Google system automatically creates dynamic remarketing in real time. Google analyzes the things viewed by the user in a given online store, and then creates and displays advertisements for individual products that interest him. The purpose of this remarketing is only e-shops.
Invest in remarketing for your business.
We will help you implement it!
Dynamic versus classic remarketing
The main difference between classic and dynamic remarketing is the way of preparing advertising content. In the former, the company is responsible for releasing an appropriate advertisement, while in the latter, Google is responsible for it. In the case of dynamic remarketing, Google looks at our preferences and the pages viewed and "attacks" us with personalized advertising almost immediately after leaving the site.
The second difference is who can take advantage of a given form of promotion. Classic remarketing is intended for both online stores and traditional business card pages belonging to service or production companies. The advertisement may refer to any action performed by the user. Only online stores can use dynamic remarketing. Advertising messages represent specific products.
This type of remarketing is a more precise form of promotion. The messages are generated in real time and concern specific things that interested a given user. This significantly increases the chances that the Internet user will return to the store and buy the previously viewed product.
