According to many experts, good marketing does not exist without dialogue with the client. So it's no surprise that you hear about conversational marketing more and more. What exactly is conversational marketing? And what are the benefits?
What is Conversational Marketing?
It used to be brands that dictated the conditions in communication with customers. Today, consumers are at the forefront of this process. Companies carefully listen to the needs of recipients and shape effective ones based on them sales strategies.
Conversational marketing is one of the marketing tactics that involves establishing a dialogue with the client, getting to know his needs and expectations, and thus building a lasting, long-term relationship. In other words - these are activities that focus on contact with the customer that will lead to conversion.
This marketing brings to digital the habits known from the traditional form of sales - mainly from small shops where the seller knows his customers, knows what they buy most often, engages in friendly chats with them, and advises on purchases.
From the first contact with the customer to regular sales - every action matters.
Use our knowledge of how best to build a long-term relationship with your client!
Tools used in conversational marketing?
Marketing uses various tools that allow you to talk to many customers at the same time. The most commonly used are chatboxes and chatbots, which not only automate many conversations, but also efficiently answer customer questions.
Other conversational marketing tools include:
- live chat on the website,
- e-mails and texts,
- chat messengers - e.g. Messenger or WhatsApp,
- live broadcasts based on dialogue with participants.
A company that wants to use this type of marketing effectively should use several communication tools. The synchronization of conversations in various channels is also of great importance - the CRM system.
Is Conversational Marketing Profitable?
Conversational marketing is the convenience of communicating with customers, a chance to obtain valuable information about their expectations and the ability to instantly detect technical website and user experience errors. The information obtained in conversations with customers allows the brand to constantly improve its offer to fully meet the needs of users.
Thanks to the use of conversational marketing, the company really interacts with its recipients, answers their questions and doubts, and thus gains their trust. Conversational marketing is a way to build lasting customer relations and enjoy a reputation on the market!
