Mass Marketing - When Can It Be Effective?
Mass marketing most often promotes products from the "I need" category and ...
Marketing strategy
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Employee turnover in the company - why are they leaving?
Employee turnover and the lack of competent staff mean for the company ...
Marketing diversified for beginners
Differentiated Marketing is one strategy used to ...
Indirect marketing, or how to attract consumers
Indirect marketing is something worth knowing and ...
Owned media - can they increase brand value?
Owned media is a concept probably familiar among people working in...
How to start promoting a company on the Internet?
Coronavirus slowed down the turnover of your stationary store? Or maybe already ...
Employee retention - measurement and significance
Employee retention can increase costs and adversely affect ...
Holistic marketing - a new philosophy in business?
Holistic Marketing revolves around the philosophy of holism, according to ...
Conflict in the organization - how to deal with it?
Organizational conflict goes hand in hand with leadership. Being...
Cross marketing - divide your expenses, multiply your profits
Cross marketing is the perfect picture of the fact that in the group ...
Marketing mix 7P - how does marketing evolve?
The marketing mix 7P was created through the evolution of marketing strategies ...
Shockvertising - can advertising provoke?
Shockvertising is an area of marketing that provokes, inspires and shocks opinion ...
Marketing segmentation - what is worth knowing about it?
Marketing segmentation can help you define and better understand ...
Transactional marketing or relationship marketing - what works better?
Transactional Marketing, like all marketing efforts, is focused ...
Contextual advertising on the web - what is it?
Contextual advertising is a tool worth making good use of. Okay,...
Startup? Hello, how can we help you?
A startup is a creature characterized by innovation and uncertainty at the same time ...
Marketing communication goals - what they are and how to adapt them to the company's needs
The goals of marketing communication are long-term goals. You have to tune in ...
Employer branding and recruitment marketing
The strength of the company is demonstrated not only by its sales results, ...
Storytelling - an example. How to build unique relationships?
Storytelling is nothing but well-chosen words. AND...
What is lead marketing? How to get inquiries
Lead marketing is activities aimed at obtaining contact ...
Unfair competition? It just doesn't pay off
Unfair competition is somewhat relative. Not every competition ...
Marketing communication - is it needed by business in times of crisis?
Marketing communication has to exist no matter what. Spends...
Company image with an expiry date?
The image of a food company is most sensitive to crises, ...
How strong is your brand's communication strategy?
Communication strategy is of great importance for companies today. FROM...
