CTA button - so good you just want to click
The CTA button works like a magic button to make things ...
Marketing strategy
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KPI and marketing activities
The KPI is one of the key performance indicators. It is ...
Marketing instruments - the power of synergy
Marketing instruments are tools used not only in the process of ...
Ambient advertising, or how to engage your audience today
Ambient advertising is a promotional tool that focuses on an informal message. Willing to ...
Price positioning - how to build it?
Price positioning is one of the elements of brand positioning. On...
Marketing concepts yesterday and today
Marketing concepts have evolved with the development of the market. Initially, the role of ...
What is guerilla marketing?
Guerilla Marketing is a way of promoting products and services for ...
How does viral marketing work?
Creating viral marketing content that users will be themselves ...
Astroturfing - is it worth the risk?
Astroturfing is an extremely controversial marketing practice. No wonder that usually ...
Non-price competition - what does it look like in practice?
Non-price competition can be an important element of a marketing strategy in a demanding market ...
Teaser campaign, or what intrigues customers?
The teaser campaign, as with most marketing campaigns, aims to ...
Crisis management in a tourism enterprise
Crisis management in an enterprise is a strategy that should be developed by every ...
Marketing environment and its importance for business
The marketing environment is the backdrop for all organizations. These companies, ...
Mass Marketing - When Can It Be Effective?
Mass marketing most often promotes products from the "I need" category and ...
Employee turnover in the company - why are they leaving?
Employee turnover and the lack of competent staff mean for the company ...
Marketing diversified for beginners
Differentiated Marketing is one strategy used to ...
Indirect marketing, or how to attract consumers
Indirect marketing is something worth knowing and ...
Owned media - can they increase brand value?
Owned media is a concept probably familiar among people working in...
How to start promoting a company on the Internet?
Coronavirus slowed down the turnover of your stationary store? Or maybe already ...
Employee retention - measurement and significance
Employee retention can increase costs and adversely affect ...
Holistic marketing - a new philosophy in business?
Holistic Marketing revolves around the philosophy of holism, according to ...
Conflict in the organization - how to deal with it?
Organizational conflict goes hand in hand with leadership. Being...
Cross marketing - divide your expenses, multiply your profits
Cross marketing is the perfect picture of the fact that in the group ...
Marketing mix 7P - how does marketing evolve?
The marketing mix 7P was created through the evolution of marketing strategies ...
