The strategy of building a competitive advantage for the FITECH brand assumes the definition of target groups, effective communication channels as well as optimization of the sales funnel. At Commplace, we know that only consistency will achieve this advantage. AND that's why we focused on this when preparing a strategy for our new client from the IT industry.
ABOUT FITECH
Fitech has been operating in Europe for over 25 years. It helps companies optimize production processes by automating processes and improving operational efficiency.
At the very beginning of its operation, Fitech was mainly involved in the production of electronics. Currently, the brand's solutions and products are widely used in all production sectors. Fitech is constantly investing and consistently expanding knowledge in the field of technological innovations in order to offer the best industrial solutions in line with the idea of Industry 4.0.
The brand is guided by the belief that continuous technological innovation is the basis of successful production.
Challenges for Commplace
During the cooperation with the FITECH brand, the greatest challenge was to prepare a coherent and comprehensive strategy of sales support, brand building as well as effective communication with customers. All activities had to be consistent with the vision of a modern and innovative company, which is FITECH.
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The scope of cooperation
Our tasks include:
Audit and analysis of competitors' marketing activities
Competition research helps to better understand what other similar products or services are available on the market. In addition, it allows you to verify the strengths and weaknesses of the brand. As a result, we receive full information about the communication channels used, PR campaigns conducted or SEO activities.
Preparation of a coherent and comprehensive marketing strategy
What is a Marketing Strategy? In other words, all goals and marketing tasks of the company are combined into one comprehensive plan. In addition, the strategy of sales support, brand building and effective communication with customers contain many other important elements. It includes brand distinguishing features, a description of target groups, as well as communication tools and channels that we will use during the campaign implementation.
Ideal Customer Profile
Identifying the most important customer groups is a very important step in building a strategy. By distinguishing several separate groups, we can efficiently plan communication that will allow us to reach precisely selected recipients. By the way, we ask ourselves: What does the target group expect? We also consider how we want to reach it.
Reference Marketing
References are an auxiliary tool for traders when negotiating contracts. They give credibility to the company in the eyes of potential customers, and also confirm the quality of service and services offered by the brand.
Commplace recommended products and tools
The tools and products that we will use to achieve our goals include:
- We analyze the opportunities it creates online marketing for your business
- target group - needs analysis. We determine who and how you should talk
- Marketing audit - analysis of the method of communication and marketing expenses
- Communication strategy in a digital world - development and implementation
- Reference Marketing
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