Startup? Hello, how can we help you?

In short

Startup ze wsparciem public relations: Załóżmy, że celem Twojego startupu jest zabezpieczenie finansowe.
Startup – własna historia budowana od podstaw: Co wyróżnia Twoją firmę na tle konkurencji?
Od czego zacząć budować kampanię marketingową?: Pierwszym etapem skutecznej kampanii marketingowej zawsze powinno być opracowanie strategii komunikacji.

A startup is a creature characterized by innovation and uncertainty at the same time. Based on something not so obvious - a unique product or service - it is looking for a business model that will ensure profitable development. Startups usually have a limited budget, and their resources prefer to invest in things that will provide the fastest return. PR costs can therefore be quite low on the priority list. Nevertheless, skillfully conducted PR can have a huge impact on the further fate of a new venture. We reveal what exactly it can help you with.

A startup with public relations support
Startup - own history built from scratch
How to start building a marketing campaign?

Every startup is different. Regardless of what exactly it does, in what area, to which target group it addresses its offer, the main challenges are quite universal. Usually, every startup aims to secure financing, attract talent, increase the number of users or clients, and scale the business. How is PR to achieve all of these goals? Well, a well-planned PR strategy for startups can lay the foundations needed to take you from where you are now to where you want to be.

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A startup with public relations support

Suppose your startup's goal is financial security. Are you looking for outside funds. What will potential investors find by entering your startup name in Google? How will what they find affect their opinion of you? If what they find is to convince them to invest in your business, you need to build a solid foundation. You need PR. Actions that will combine building awareness of your company, social proof and credibility.

PR can provide the vital foundation necessary for your business to grow.

Check how we can help you.

What if you are trying to increase the number of users or customers? Marketing such as Google Ads, is great for driving traffic to your site. But consumers need to trust your brand first. If your brand lacks a credible digital footprint, conversions will be difficult.

As public relations agency We know that PR helps startups create a digital footprint through media presence. It can provide the essential foundation needed to grow a company. This is why startups should also invest time and energy in public relations from the very beginning.

Perhaps it is tempting to leave it until a big product is released. However, experience shows that this will not bring the expected result. You need to start setting the stage for the big premiere well in advance. Start by building trust and brand awareness long before the product enters the market. Below we suggest what to pay attention to when preparing your audience for the arrival of a star.

Startup - own history built from scratch

What distinguishes your company from the competition? Identify it and use it to your advantage during PR campaigns. Bet on what distinguishes you from the crowd and will attract business to your brand. Give a potential customer a reason to devote their time and money to your company. As a startup, you start a new story. With a clean slate, but also without the facilities of established companies.

Jednak rozpoczęcie od czystej karty możesz potraktować jako coś najlepszego, co mogło Ci się przytrafić. Stoi przed Tobą niesamowicie ekscytująca i wyjątkowa okazja do zbudowania reputacji marki od podstaw. Aby to zrobić musisz opracować strategię komunikacji. Uwzględniającą to, co chcesz aby odbiorcy wiedzieli o nowej marce. Pokazującą to, w jaki sposób Twoja firma będzie się odróżniać od tych już istniejących. Informującą jaką wartość, której nie da nikt inny, Ty zaoferujesz swoim odbiorcom.

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How to start building a marketing campaign?

Pierwszym etapem skutecznej kampanii marketingowej zawsze powinno być opracowanie strategii komunikacji. Zanim startup zacznie komunikować na swój temat na zewnątrz, musi się upewnić, że jest gotowy by pokazać najlepszą wersję siebie. Na co zwrócić uwagę? Projekt graficzny i treści zamieszczone na własnej stronie internetowej, platformach społecznościowych, muszą być na spójne. Nie ma tu miejsca na niechlujnie wyglądającą grafikę, która wygląda jakby powstała w ramach nieudanego debiutu na lekcji informatyki w liceum. W końcu bardzo wiele zależy od pierwszego wrażenia.

When it comes to content, in the case of startups, it is good to first focus on ensuring a constant flow of content on their "own" channels, and only then direct messages to external media. Own channels include the company's website, blog, social media accounts, as well as any additional channels such as LinkedIn.

Why is it worth starting with this? 60% of leading brands publish their content every day. So it's good when a startup starts by iterating in its own channels. This allows you to verify what content really interests the recipients. Which of them actually "click". Creating a good narrative with the audience at the early stage of communicating about the company will help you immediately go to the next level when the startup starts directing publications to external media.

Thanks suitable PR activities a startup's chances of reaching a larger and larger group of recipients with its offer grow exponentially over time. contact us and let us make time work in your favor.

Commplace — Commwork®AI

Commwork®AI is a Commplace® system that joins the programs a company already uses into one whole and builds deeper analyses from the combined data than any single application can. A human always makes the decision.

The system bases strategy on data, not on a hunch: it compares competitors, chooses channels and shows what influences the result most.

Decision cockpits — conclusions instead of tables; every indicator has a source, a threshold and an owner.
Media intelligence and radars — not only who wrote, but what the tone is and what follows from it.
Forecasts and ranges of results — a Monte Carlo test (thousands of simulations) shows the range of possible results, and a tornado chart shows what affects the result most.
Stakeholders and personas — a map of the groups the result depends on, including hidden ones, and in-depth analyses of their behaviour.
Choice of communication tools and integrated marketing — a channel plan based on data, not on a hunch.
Analyses from open sources (OSINT) — competitors and market trends; every number has a source and a date.
Visibility in search engines and in AI chat answers — we check whether and how they recommend your brand.
A council of AI models for an important decision — the models check each other, and a human always makes the decision.
Decision register in the board cockpit — who decided, when, on what data and with what result.
Radar of five AI models — five models assess a difficult question separately, and the system shows where they differ and where the data needs checking.
Media intelligence in eight layers — from context and reach to a forecast of topics: is a topic growing or fading.
Reputation funnel in seven stages — from monitoring to rebuilding trust; the system calculates the stage, and a human reviews every negative mention.
Competition 360° — a map of a competitor in 18 dimensions: offer, message, visibility, prices, reviews.
Map of the four channels — paid, earned, shared and owned media set against the stages of the customer journey; you can see where we work without measurement.
Stress tests — the same model shows what happens when price, demand or costs move in the wrong direction.
Crisis shield — monitoring mentions and crisis scenarios prepared before anything happens.
Over 1,100 specialized AI agents and 28 connections — data from Brand24, Ahrefs, HubSpot, GA4, Search Console, Fireflies and others goes into one cockpit.
Three levels of detail — the board sees charts and the conclusion, the team also sees the sources, the administrator sees everything.

Description of the system's capabilities. Results depend on the data and the scope of implementation; analyses and forecasts supported by artificial intelligence require human assessment.