A startup is a creature characterized by innovation and uncertainty at the same time. Based on something not so obvious - a unique product or service - it is looking for a business model that will ensure profitable development. Startups usually have a limited budget, and their resources prefer to invest in things that will provide the fastest return. PR costs can therefore be quite low on the priority list. Nevertheless, skillfully conducted PR can have a huge impact on the further fate of a new venture. We reveal what exactly it can help you with.
Every startup is different. Regardless of what exactly it does, in what area, to which target group it directs its offer, the main challenges are quite universal. Typically, every startup seeks to secure funding, attract talent, grow users or customers, and scale the business. How does PR relate to all these goals? Well, well planned PR strategy for startups can lay the groundwork needed to take you from where you are now to where you want to be.
A startup with public relations support
Suppose your startup's goal is financial security. Are you looking for outside funds. What will potential investors find by entering your startup name in Google? How will what they find affect their opinion of you? If what they find is to convince them to invest in your business, you need to build a solid foundation. You need PR. Actions that will combine building awareness of your company, social proof and credibility.
PR can provide the vital foundation necessary for your business to grow.
Check how we can help you.
What if you are trying to increase the number of users or customers? Marketing such as Google Ads, is great for driving traffic to your site. But consumers need to trust your brand first. If your brand lacks a credible digital footprint, conversions will be difficult.
As public relations agency we know that PR helps startups create a digital footprint through media presence. It can provide the vital foundations necessary to grow your business. Therefore, startups should also invest time and energy in public relations from the beginning.
Perhaps it is tempting to leave it until a big product is released. However, experience shows that this will not bring the expected result. You need to start setting the stage for the big premiere well in advance. Start by building trust and brand awareness long before the product enters the market. Below we suggest what to pay attention to when preparing your audience for the arrival of a star.
Startup - own history built from scratch
What distinguishes your company from the competition? Identify it and use it to your advantage during PR campaigns. Bet on what distinguishes you from the crowd and will attract business to your brand. Give a potential customer a reason to devote their time and money to your company. As a startup, you start a new story. With a clean slate, but also without the facilities of established companies.
However, starting with a clean slate may be the best thing that could have happened to you. You are facing an incredibly exciting and unique opportunity to build a brand reputation from the ground up. To do this, you need to develop communication strategy. Including what you want recipients to know about the new brand. This shows how your company will be different from the existing ones. Informing you what value that no one else will give you, you will offer your recipients.
How to start building a marketing campaign?
The first stage of a successful marketing campaign should always be to develop a communication strategy. Before a startup can communicate about itself externally, it must make sure that it is ready to show the best version of itself. What to look for? Graphic design and content posted on your own website, social media platforms, must be consistent. There is no room for sloppy-looking graphics that look as if they were created as part of a failed debut in a high school computer science lesson. After all, a lot depends on the first impression.
When it comes to content, in the case of startups, it is good to first focus on ensuring a constant flow of content on their "own" channels, and only then direct messages to external media. Own channels include the company's website, blog, social media accounts, as well as any additional channels such as LinkedIn.
Why is it worth starting with this? 60% of leading brands publish their content every day. So it's good when a startup starts by iterating in its own channels. This allows you to verify what content really interests the recipients. Which of them actually "click". Creating a good narrative with the audience at the early stage of communicating about the company will help you immediately go to the next level when the startup starts directing publications to external media.
Thanks suitable PR activities a startup's chances of reaching a larger and larger group of recipients with its offer grow exponentially over time. contact us and let us make time work in your favor.
