"Red bull will give you wings", "Your cat would buy Whiskas", "I'm lovin 'it" or "Just do it" - probably everyone knows these iconic advertising slogans! The secret of their recognition lies in the phenomenal constructions. How to create slogans that will be permanently remembered by recipients?
What exactly is an advertising slogan?
An advertising slogan is, to put it simply, a slogan communicating the brand's values. The purpose of the slogan is to create the desired image, increase brand awareness among recipients and build a reputation. Recipients, hearing a specific slogan, should immediately associate it with a given brand.
Concise and to the point, and at the same time surprising in a way, full of valuable content, suitable for various contexts and situations - the best advertising slogans intrigue, arouse curiosity, and sometimes amuse. They have one thing in common - they are remembered! What to pay special attention to when creating them?
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How to create slogans,that everyone will remember?
Advertising slogans are targeted at brand recipients, therefore they must respond to their needs. Therefore, the first stage of work on a slogan should be a detailed analysis target group, taking into account the language they use, the values they profess.
The slogan is part of brand imagetherefore it must match the other elements of its identification. Moreover, it should in some way distinguish the brand from the competition.
A slogan must be unique, one of a kind and, most importantly, easy to remember. There are several mechanisms that can improve the "rememberability" of advertising slogans. You can use, among others:
- a fun word game,
- surprising association,
- rime,
- homonyms,
- phrasal verbs.
You should also remember about authenticity. The slogan should refer to the real values that the brand represents. A slogan can influence emotions, evoke positive feelings. At the same time, it must be universal enough to perfectly describe the brand all the time, regardless of periodic advertising campaigns.
Worth knowing:
What is the role of the advertising slogan?
An advertising slogan, i.e. a slogan communicating the values of a given brand, is designed to create the desired image, build a reputation and increase awareness of a given brand among its recipients. Simply put, when we hear a given slogan, we immediately associate it with a given brand.
What should be an effective advertising slogan?
The best slogans are the ones that are short and to the point, but full of valuable content. Additional advantages will be the element of surprise and arousing the recipient's curiosity, so that the given password will be remembered for a long time.
How to create memorable slogans?
First of all, you should carefully analyze the target groups to which the given slogan will be addressed. The password must be easy to remember and authentic - it's good when it affects emotions. The slogan must also match the image of the entire brand, it must be consistent with it.