Recently, do you have the impression that customers are slowly drifting away from your store? You do everything as you used to, and yet you feel as if something was different than usual? It is very possible that your competitors are luring them through channels that you do not use yet. Find out about effective online sales!
According to the Gemius report prepared in cooperation with the Chamber of Electronic Economy, as many as 77% Internet users have made purchases over the Internet at least once. Consumers like to buy online. It is convenient and practical for them. However, effective online sales is an art that requires rational, well-thought-out steps. How to effectively sell online?
Effective online sales - how to improve the website and keep customers?
Did you know that the most traffic to your website is generated by returning customers? Satisfied customers are excellent company ambassadors. Therefore, focus on them at the beginning. First of all, take care of the aesthetics and attractiveness of your website. The store should be designed in accordance with the user experience guidelines. What does it mean? It should have an understandable interface, clear graphics presented in an interesting way and clear communication adapted to the recipients.
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Next, check the loading speed of the store. According to research, as many as 40% Internet users give up staying on the page if it loads too slowly. You can prepare a dedicated mobile application that will make it easier for consumers to make purchases via smartphones or tablets. Effective online sales is also intuitive. Simplify the ordering process as much as possible, quickly answer customer questions and implement a friendly return policy.
To encourage customers to buy, offer them special time-limited offers and attractive discounts on selected products. Remember to keep in touch with your recipients on social media. Today, social media is an inseparable element of the functioning of any company that wants to achieve spectacular success. Without this, successful online sales can be difficult.
To reach new customers, invest in SEO. Properly selected SEO activities will increase the visibility of your store in search engines, thus generating higher traffic on the website. It is also a good idea to use recommendation marketingwhich is based on referrals from satisfied customers as well influencer marketingthat engages in the promotion of internet creators. Effective online sales are possible as long as you use the right tools.
Effective online sales - Instagram
At first glance, it is quite difficult to judge if your competitors are selling via Instagram. Although the platform has a built-in function of making purchases directly through a photo, this is not the only thing you can do to ensure effective online sales through this portal:
- link in bio on Instagram, links to the sales page,
- customers can report themselves via private messages and thus receive details (e.g. account number), as well as place orders,
- The company can build relationships with customers on Instagram, who then trust it and are more likely to shop through the website.
However, it is definitely worth looking for tips on the competition's profile, such as high activity under posts and clear requests to customers to report via a private message or clicking on a link referring to the landing page.
What to do if your competitors are doing this? You can follow in their footsteps and implement them sales support campaigns on social media.
First you need to have an Instagram profile, then take care of attractive content, reach customers, create wedges, supplement the store's biography, efficiently reply to private messages... This can be too much, so start with one step or have specialized staff marketing agency. Even if you decide to handle social media yourself, make an appointment for a consultation on effective online sales. A professional can save you a lot of nerves and even plan and design Instagram leads generation customer path.
Does Facebook Selling Really Work?
There is also a lot of talk about selling via Facebook. Does it really work? Do not ignore the platform used by over 1.5 billion. people in the world and over 40 percent. Poles. How does effective online sales look like through this platform?
- Sale on the Marketplace - you list items and wait for customers,
- Sales via Facebook Live - especially popular in the clothing industry,
- Sales in groups - it is a place full of recipients interested in a given subject,
- The "Buy now" button on the company profile that links to the store's sales page,
- Ads with a button or link that redirects to the store,
- Private messages (similar to Instagram).
As you can see, there are quite a few different effective sales channels on the Internet. A skilful combination of the power of several of them may turn an insignificant company into a leader within a few months. This is the biggest paradox of today's marketing. The companies you read about in the newspapers or hear about on TV don't have to be the same companies that do the best financially and have the most customers. All thanks to micro-targeting, which allows you to select the right people and effectively sell them what they need on the Internet.
Effective online sales: aggregators and search engines
Customers today have more power than ever. They can compare dozens of products and choose the one that is the cheapest. Therefore, you lose a lot if your company is not in the purchasing aggregators. More and more people go to the store's website directly from the product results in search engines. Some people first look at photos available on Google to go to the store's website that offers such goods.
All this makes for all traffic from search engines and generators can go to your competitorseven if its offer is less than yours. Dynamic advertising in search engines and on external portals means that customers encounter personalized products from the competition's offer. You need to start investing in such marketing efforts if you want to generate similar website traffic from these sources.
The latest trends in e-commerce: Youtube, Tik-tok and what else?
From August, Tik-Tok launched a pilot sales program through its platform. For now, it's available in the UK and US, and celebrities like Kylie Jenner were the first to test it. Will it soon be a way to effectively sell on the Internet? This cannot be ruled out, although ethical questions do arise here. Every fourth user of this platform is 10-19 years old, and this must tempt advertisers. It is more and more difficult to reach children through traditional TV advertising, a on Tik-Toku, young people are susceptible to suggestion and completely open to the message coming from influencers.
Youtube also noted that it is worth joining channels that offer effective sales on the Internet. This is possible in several different ways:
- advertising while playing videos on other channels,
- links in the description of the films,
- advertisements in the side panel,
- promoting a sales video on the home page.
New functionalities are constantly appearing, so it is possible that we will soon buy by touching the clothes or equipment with which the influencer appears in his video on the screen. Another idea for successful online sales through this platform is creating tutorials, showing, for example, how the purchase is going on in your store, how your offer looks compared to others or how to use the items from the offer. Do not forget about affiliate links that allow you to sell through influnencer channels on both Youtube, Instagram and Facebook.
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Amazon and Allegro and online sales
The name "auction portal" can be misleading today, because few people participate in auctions there. Instead, customers search for goods and choose those that suit them best in terms of price and other parameters. This greatly expands the range of options available. Instead of humbly agreeing to a specific shipping time or price, the customer can choose a seller who offers him the perfect parameters.
This is good news, but not for you if you don't sell on Allegro yet. Recently in the world on-line marketing you can see a rash of ads for copywriters whose task is to write product descriptions on these platforms. Sellers have already realized that creating a good description is an art. Bullets, lots of details, bold text - customers love clear, comprehensive texts that dispel all their doubts.
In addition, recently on this type of portals it is possible to buy in installments, and this makes it even easier to make a purchase decision. Application? If you are wondering why recently fewer and fewer people are finalizing their purchases through your store's website, check the competition's activity on Allegro and Amazon. See also what you can win with similar goods from Aliexpress, which are probably cheap, but not overwhelming with quality and shipping time. Based on these conclusions, you can create your own effective online sales strategy, and we will be happy to help you with this.