Even the most well-developed, attractive promotional message will not fulfill its functions if it is not displayed to the right people. Ad targeting is of great importance in marketing. Targeted advertising is an advertisement tailored to the needs of the recipients! How to prepare it?
Types of targeted advertisements
Advertising targeting is about distributing them to carefully selected consumers, that is, people who subscribe to target audience brand. The more detailed you define your target group, the better the results will be achieved by the advertising message. Targeted advertising is a way to reach people with the highest purchasing potential and build consciously brand recognition. This, in turn, may translate into real profits and improvement of the company's position on the market.
There are several ways to target your ads. One of the most popular is behavioral targeting, which is based on the behavior of users on a given website. It takes into account, inter alia, number of page views, clicks on specific links, as well as keyword analysis. Based on the data received, the interests of the recipients are determined, which will serve as the basis for creating appropriate advertising messages.
Other forms of targeting include:
- contextual targeting - providing targeted advertising on a website corresponding to selected advertising words,
- author targeting - selecting a group of recipients based on your own criteria,
- retargeting - targeting ads to recipients who have already had some contact with the brand.
Targeted ads will allow you to reach your audience.
We know how to implement it!
Targeted advertising step by step
The features of an effective targeted advertising are: thoughtful, consistent, based on a carefully prepared plan.
At the beginning, define the profile of the potential customer in detail, taking into account their demographics, characteristics, interests and preferences. This will greatly facilitate the creation of an appropriate marketing strategy.
The next step is to choose the type of targeting. The advertiser should consider what his potential client is looking for, what elements of the message he would like to distinguish.
After selecting the target group and choosing the type of targeting, it is time to create an appropriate advertising message. Elements of the advertising message should be legible, visually attractive, tailored to the needs of the recipients. It is worth using the language of benefits.
Targeted ads should be displayed on different websites. This is because multi-channel operation is the most cost-effective. While driving advertising campaign its effectiveness should be measured on an ongoing basis in order to correct any errors if necessary, and to create even better advertising messages in the future.
