Today's advertising world is divided into traditional and digital marketing. Along with the dynamic development of the Internet, at the beginning of the 21st century, the latter began to gain more and more popularity, which is now considered one of the most effective ways of reaching recipients and building a competitive advantage. Does this mean that traditional marketing should be forgotten? On the contrary! The best brand promotion is the one that combines both channels.
Traditional brand promotion
Thoughtful product marketing strategy it is an inseparable element of the functioning of any brand that wants to permanently subscribe in the minds of its recipients, achieve the set business goals and be successful. Traditional brand promotion includes:
- leaflets - one of the most popular traditional promotional solutions, used mainly by stationary stores; distributing leaflets can help build brand awareness,
- business cards - an inseparable element of any stationary company.
Promotion of the brand on the Internet
The Internet offers great opportunities. First of all, it allows you to reach a wide audience, improves contact with customers, speeds up the purchasing path, and also facilitates building a competitive advantage.
The basic tool for conducting digital marketing is the website. The website is a kind of showcase of the brand. Often, this is where the potential customer comes across in the first place. Therefore, it should be attractive, legible, and consistent with the mission and visual identification of the brand. In order to increase the visibility of the website on the web, it is worth taking an interest in SEO positioning and PPC ads in search engines.
It is also worth using social media to promote your brand online. Thanks to social media, you can build large ranges and maintain constant contact with your recipients.
Digital promotion also means advertising on radio or television.
Traditional brand promotion or digital?
We will show you the best way for your company!
Multi-channel brand promotion
The recipe for effective brand promotion is the integration of the traditional and digital channels. This is evidenced by two consumer experiences - showrooming and webrooming.
Showrooming is a process in which a potential customer sees the product he or she is interested in, e.g. on TV, visits a brick-and-mortar store to see it live, and then buys it online.
Webrooming, otherwise ROPO effect, this is the shopping path in which the customer sees an advertisement for a product on the Internet, checks it, compares it with others, and then buy it in a stationary store. Webrooming and showrooming intertwine many forms of marketing. Multichannel brand promotion is therefore the best way to build a strong identity and strengthen relationships with customers.
