Designing a logo is something most companies await. Do you know any large company without a logo? Not? This is because there is no such thing. This graphic symbol has a big impact on how customers perceive the brand. No wonder that every company wants its logo to be unique. But how can this be achieved? Logo design includes combination of creativity and imagination. And then the question of their skilful application. Learn the 8 rules that will help you with this.
You already know that a company's logo can improve or destroy its prospects on the market. Perfectly created, it can greatly influence good relations with recipients. On the other hand, a badly designed logo does not convey a business message, and may even harm the company's further development. That's why it's worth taking the time to design a logo. A symbol that identifies a company and its products or services, helping to create a strong brand identity.
A logo that reflects the company's needs and goals
Logo design should be preceded by extensive research on the company's goals. The brand concept you create should reflect the ethos and goals of the brand. Try to answer the questions in the context of the company: why are you here? what do you do and how do you do it what distinguishes you who are you here for what do you value the most? What are your marketing communication purposes? These questions may seem simple enough, but they may not be difficult to answer. What you discover at this stage will help you determine the best possible design direction. click here and see how we can help you.
A logo with a timeless character
Logo design has a lot to do with fashion. And here and here trends come and go. That's why they are trends. Some persist for a long time and others as seasonal fashions. Keeping up with the latest trends is extremely important. However, they should not be completely relied on. Because this leads to a rapid "aging" of the logo. And thus - also brands. Be like Coco Chanel. Be imaginative and think about a creation that is unique. Different from what everyone else has done. Give your logo a timeless character.
A logo that tells a story.
We know how to create them.
Where to start designing a logo?
Choosing the right color palette can be overwhelming. Both for designers and customers, because the possibilities of selecting specific colors are countless. For this reason, it is a good idea to design a logo first in black and white. And only then the transition to color. Leaving the color selection to the end helps to focus on the basics of the idea. And not something that is much easier to change. An interesting color will not save a bad idea. And a good idea will still be good, regardless of the color used.
A logo that tells a story
The goal of the finished logo should be to be remembered and attached to the value and aesthetics of your brand. So designing a logo requires creativity. Be innovative and think differently. Keep doing it until you are able to think of it something really new. Experiment with many styles. Try to use negative space. Consider telling a story with your logo.
The unique logo is not visually complex. On the contrary. Complexity is what should be avoided. Logo design should be based on the concept of minimalism. Organize your ideas. Only add or remove design elements that bring simplicity to the logo. If you have any feeling that too much is going on on it, remove the extra items. Use the minimum color palette. Choose shapes, icons, font styles, and symbols that make your visual message clear. That it can be understood immediately. Follow the rule that less means more.
While the requirement of scalability plays a big part in the success of a logo, that's not all. Also, make sure to test them on a variety of media. Take into account the different communication channels. The logo on a business card or brochure looks different from the same logo on the website. Test what the logo looks like on your website, mobile phone, printed packaging and other marketing materials. Logo design should take into account the final effect always has to look good. No matter what format the logo is in: digital, print or even as an app icon.
Logo design = meaning design
What makes a logo powerful is its meaning. The logo should be able to express the message, values and vision that a specific brand upholds. Should unique and memorable. How can this be achieved? Thanks to a concept that carries a simple message. Do not fall into the trap of literally showing what your company does. Choose a message that is not entirely straightforward. After all, just because you are a car dealer doesn't mean you need to have the car in your logo.
As Picasso was to repeat, "good artists copy, great artists - steal." Of course, it is never okay to directly copy the work of others. Besides ethics, how would it be to stand out? But designing a logo doesn't have to mean reinventing the wheel. You always can get inspiration from the work of other designers and companies. Learn from successful ones. Follow them and improve what they did. Inspiration is key, but just as important as creativity.
Great branding and advertising campaigns do not arise overnight. Just like a great logo. Contact us and let's start this process together in your company today. If not now, then when? If not you, then…. well, who?