Designing an advertising campaign is a huge challenge. It is the art of putting together many elements into one coherent whole. What items? What should you bear in mind at the very beginning of planning your campaign?
Designing an advertising campaign - set a goal first
An advertising campaign will not make sense unless you base it on a specific purpose. The goal will be a specific basis for designing a campaign. He will indicate the next steps, indicate the direction in which to direct actions in order to achieve real results.
Marketing purpose and the campaign should meet the assumptions of the SMART principle. The best goal is one that is:
- specific - unambiguous, leaving no room for loose interpretation,
- measurable - formulated in such a way that it is possible to numerically express the degree of its implementation,
- achievable - achievable, both too ambitious and too simple a goal does not motivate to action,
- relevant - should be an important step forward,
- time-bound - included in specific time frames.
The more specific the goal is, the better.
Designing an advertising campaign requires experience and knowledge.
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Design step by step
Designing an advertising campaign is not only about setting a goal. It is also about determining many other parameters, planning detailed activities, choosing tools, etc. When designing a marketing campaign, you should take into account:
- Budget
At the beginning of designing, you should define the budget that we can spend on marketing activities. It is worth preparing a detailed cost estimate, taking into account the remuneration of subcontractors, the costs of tools and content, as well as a budget for any additional expenses.
- Target audience
The campaign will bring the expected results if it is adjusted to target audience. One of the first stages of designing an advertising campaign should therefore be a detailed description of the recipients, taking into account their demographic data, interests, preferences, values, etc.
- KPI
KPIs are key performance indicators used to monitor progress towards achieving a set goal and assess the effectiveness of individual activities. When designing your campaign, you need to choose the right measurement tools KPI indicators.
- Resources
Designing an advertising campaign is also identifying the resources necessary for its implementation - including texts, graphics, videos and other elements.
- Timeline
Both the design activities and the campaign itself must be timed. It is worth preparing a detailed schedule.
Only after determining the above parameters does the real fun begin! It's time to prepare all the materials, choose communication channels, marketing tools and plan individual activities. We mentioned that designing an advertising campaign is the true art of putting together many parts into a coherent whole.
If you don't know how to do it right, use the help of specialists. contact us and see how we can help you.
