The beginnings of PR, as the basic principles, can be seen ... in antiquity. And although modern understanding public relations slightly different from the then, it can undoubtedly be considered one of the important stages in shaping the whole phenomenon. PR - what does it mean today and what did it mean in the past?
The first stage of shaping PR began in antiquity and lasted until the Middle Ages. In ancient Greece, it was believed that the key to a spectacular political career was public fame and support. Rhetoric was used to promote oneself and build awareness in the eyes of the audience.
PR - what does it mean?
During the industrial revolution and the so-called sharks of capitalism, the second stage of public relations began to develop. Sharks were called ruthless people who put profit first, not the good of others. The situation has led to widespread public resentment of "sharks". In order to slightly improve the communication of "sharks" with the recipients, institutional advertising was introduced.
The third stage of shaping is the activities of Edward L. Bernays and Ivy Lee, considered to be the precursors of the concept of public relations. PR - what does it mean according to them? Bernays argued that PR has always existed, and people from the very beginning had to earn the trust of others. In his opinion, public relations is an effort to gain social support through information, persuasion and adaptation.
PR - what does it mean?
Effective actions and measurable effects.
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Ivy Lee preached in his famous appeal that the public should be informed. What does PR mean? In the Statement of Principles issued in 1906, he indicated the main tasks and features of a PR person - ie providing information, accuracy, openness and assistance in verifying facts.
The present day is considered the fourth stage of shaping PR. At that time, the activities of, among others, Polish Public Relations Association (1994). The initiators of public relations in Poland were Alma Kadragic and Piotr Czarnowski. Two years later, in 1996, the PR Code of Ethics was prepared.
Public Relations goals
The public relations industry is constantly evolving. There are already many definitions explaining what PR means. However, everyone is guided by the same idea - the goal of PR is to build and maintain a positive one brand image in all target groups. Every company that wants to be successful on the market should include public relations activities in its development strategy. No one will implement them more effectively than a professional PR agency.
