Take strategic risks and stay ahead of the competition
The company operates in a very uncertain environment on a daily basis ...
Customer acquisition
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Comparative advertising, or how to use the weak points of the competition
Entrepreneurs often talk about their own offer, using less or ...
How to profit from the sale of the company? Find out about effective ways to increase brand and company value
Selling a company, regardless of the industry or size, is a process ...
How to introduce a product to retail chains and what to pay attention to
Introducing products to the commercial network is associated with difficulties ...
Business indicators as tools for company improvement
Business indicators are one of the most important tools in company management ....
Logistics problems in an on-line company
Before that, the process of company deliveries was largely hidden ...
The biggest (advertising) problems of Polish entrepreneurs
What are the biggest problems of Polish entrepreneurs? Of course, many of ...
We break down the process of marketing communication into prime factors
The sources mention 5,7 or even 8 elements ...
McKinsey matrix, or cool business analysis
When you have many different companies in your wallet, you can't ...
EKB model
Do you know what the EKB model is? If not,...
Recommendation systems - use them well!
Algorithms understand better and better the shopping habits of Internet users. Use it! ...
Selective Marketing - Why Choose Wisely?
It makes no sense to compete in every segment of the market. Especially,...
Running a hotel - marketing as important as location?
Running a hotel as a way of life is a dream of many ...
How to shape specific consumer behavior?
Today, potential customers are constantly exposed to advertising and ...
Active and intelligent packaging in the business of tomorrow
Perhaps active and intelligent packaging is already available ...
The competitiveness of the enterprise is a key determinant of success
The competitiveness of the enterprise is a fundamental feature of the modern market economy. And companies should ...
Catering consulting - is it worth it?
Catering consulting - what exactly is it? On entering ...
Eye-tracking research, or how customers "scan" with their eyesight
Logo on the right or on the left, so that the user ...
Change in the organization - how to effectively manage it?
Modern enterprises operate in a very dynamically changing environment ...
Strategic management in an enterprise as the key to success?
A well-thought-out and successfully implemented strategy allows you to obtain ...
Sales efficiency
Many companies are losing momentum after an impressive start. Acquisition dynamics ...
Creating a persona
Do you know how old your ideal client is? You know ...
A homogeneous market - how to stand out in it?
Times when most industries were dominated by one or two ...
Time for value marketing - but which ones?
71 percent of customers from two brands prefer the one who ...
