Public relations is a comprehensive marketing instrument that most companies in the world use. One of its most important goals is to create a positive image of the company. However, PR can be used not only among corporations. Find out what political public relations is all about.
Politics and PR
Public relations is not only an instrument used by corporations. As PR agency we know something about it. World politicians and political parties - especially in democratic countries - also implement PR solutions in their activities. First of all, this process consists in consciously and purposefully influencing your recipients. But also on maintaining relations with them and building your image in order to achieve goals and mission, which is, above all, winning the elections. PR in politics is of great importance nowadays - it is not so easy to arouse the trust of voters while increasing the influence of mass media on recipients.
Public relations is not only reserved for large corporations.
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Internal and external public relations
Political public relations can be divided into two areas: internal and external. The first of them focuses on building identification with a political party among party members. External, in turn, are activities aimed at citizens, potential supporters, and the media in order to build a positive image.
In both cases, both politicians and political parties use different ones public relations instruments. These can be, for example, press releases, presence in social media, participation in journalistic programs, organizing press conferences, manifestations, happenings and many other solutions used to maintain contact with the society.
