Is a strategic brief really a necessity?
The strategic brief is the main tool companies have at their disposal to ensure that ...
How does microsegmentation affect business growth?
Micro-segmentation enables companies to achieve a deeper understanding of the customer. This in turn ...
Brand rebranding - a communication strategy for the SQD Alliance brand
Changing the name and logotype is often a big communication challenge ...
Sponsorship offer as a marketing tool
Most often, entrepreneurs do not realize that ...
When does a sub-brand mean new opportunities?
The goal of every business owner is that his brand ...
How to build a premium brand and increase sales?
New client from the heating industry - Unico We know very well ...
Design brief
What is a project brief? This question is often asked ...
Emotional branding, or the Lovemarks theory
Dlaczego jeden biały t-shirt wydaje się luksusowy, drugi ekstrawagancki, a jeszcze...
Brand archetypes - how to use them in sales?
What do archetypes have to do with a brand? Fictional characters known to us ...
Communication of a company from the investment industry
cooperation with the brand Horyzont Inwestycji Credibility and security --...
Photo session for Polska Press
Culinary photography is especially close to us. In Commplace ...
What content marketing strategy is effective?
An effective content marketing strategy is today the basis for building a positive ...
