Viral advertising: mega effect at low cost
Viral advertising is the holy grail of marketing. Everyone dreams of ...
PESTEL analysis in the service of marketing
PESTEL analysis allows you to understand the changes and thus adjust ...
A differentiation strategy that captivates the crowds
The differentiation strategy can sound complicated. In practice it is easier ...
Can competing strategies be universal?
Competitive strategies are based on the company's long-term action plan ...
Will collaborative consumption turn us into prosumers?
Collaborative consumption evolves with the development and expansion of modern technological systems ...
Product USP, or how to make yourself stand out
The USP of a product is not necessary in just one case ....
Etisoft brand rebranding: new logo
Etisoft's rebranding is a complex project that included a number of ...
GRP indicator - intensive advertising campaign
The GRP indicator reflects the intensity of the advertising campaign and is recognized ...
A milestone in strategy: the new Etisoft website
The Etisoft brand is one of those clients whom we support ...
Sampling action - make customers want more
Sampling action is one of the ways to strengthen the product's presence on the market, ...
Marketing instruments - the power of synergy
Marketing instruments are tools used not only in the process of ...
Photo session for the Victoria Cymes brand
Naturalness. This is the key word for the Victoria Cymes brand ....
