The food industry is one of our favorite industries. That is why we are very happy that the Victoria Cymes brand is among our new customers. And what will our cooperation be about? We will start with the preparation of the strategy, because everything starts with it. And then we will take care of areas such as SEO or social media.
About the brand Victoria Cymes
The Victoria Cymes brand was established in 1981. From a small factory, the company has become one of the largest producers of juices, syrups and beverages in Poland, and its products are appreciated and trusted by consumers all over the world.
The brand's success is a combination of proven recipes with the highest quality products that are made in the plant in Wałcz - the heart of the clean area of the Wałcz Lake District.
Today, the portfolio of Victoria Cymes includes over 160 products. Many of them have won awards and certificates confirming the highest quality.
The company's flagship product is fresh Cymes juices delivered daily to refrigerators in stores all over the country.
Challenges for Commplace
Our cooperation began with the preparation of a tailored marketing strategy. It was she who became the starting point for the implementation of further tasks. And they include, among others; developing communication in social media (including content design) and SEO support for 3 websites. Each team performed its tasks based on the above-mentioned strategy. The social media department has prepared the content in line with current trends, while the SEO department is responsible for optimizing the website so that it is even more friendly to Google algorithms, and thus that the potential customer quickly finds its way to the brand's offer Victoria Cymes.
The scope of cooperation
Effective actions are actions consistent with the brand's strategy.
To work with the Victoria Cymes brand, we have appointed a dedicated team of internal experts - copywriting department, social media department and SEO team. Commplace's tasks include:
Analysis of the current activities of the brand
This is the action we start our work with. Commplace experts analyze the activities of the Victoria Cymes brand to date. As a result, we have full information about the quality and quantity of activities.
Brand communication audit
Brand communication audit also - Victoria Cymes - is a process that allows you to determine the effectiveness of messages sent. Communication is about how a company or organization sends and receives information; or makes them available to different recipients. An audit should be carried out for each type of communication that the company makes or the type of audience that it directs to. Thanks to this, we will be able to verify the strengths and weaknesses when it comes to communication.
It is also important to set goals during the audit. Do you want to determine who your key recipients are and how effectively you communicate with them? How much do they know about your products/services or your company? What mistakes have you made in the past when it comes to communication? What opportunities have you missed? First of all, how can you ensure better communication in the future?
Preparation communication strategy and implementation of social media activities (Facebook and Instagram)
What you publish as a brand on social media proves your credibility and strengthens your reputation. It is also a way of getting to know your brand better by both current and potential customers. However, it is important that the message presented in social media is consistent with the other message from other sources.
Preparation of a schedule of activities
At Commplace, we know that the right schedule is half the battle. It allows you to prepare well in advance for specific projects, which is especially important if their implementation belongs to entire teams. The schedule should also include milestones, i.e. an important event in the schedule that summarizes a specific set of tasks or a given phase of the project.
SEO optimization for 3 websites
Today, consumers rely on search engines to help them find information about products of interest. This means that regardless of what your business offers, your target audience is likely to be looking for products or services just like you're offering. However, if you want to attract them to your website, you need search engine optimization. SEO optimization is the process of optimizing websites and their content so that users can easily find them while searching for specific terms - relevant to your business.
Commplace recommended products and tools
Among the tools and products that we will use as PR agency to achieve the objectives will be: