Is a strategic brief really a necessity?
The strategic brief is the main tool companies have at their disposal to ensure that ...
Brand rebranding - a communication strategy for the SQD Alliance brand
Changing the name and logotype is often a big communication challenge ...
Sponsorship offer as a marketing tool
Most often, entrepreneurs do not realize that ...
When does a sub-brand mean new opportunities?
The goal of every business owner is that his brand ...
How to build a premium brand and increase sales?
New client from the heating industry - Unico We know very well ...
Emotional branding, or the Lovemarks theory
Why does one white t-shirt seem luxurious, another extravagant and yet...
Brand archetypes - how to use them in sales?
What do archetypes have to do with a brand? Fictional characters known to us ...
What content marketing strategy is effective?
An effective content marketing strategy is today the basis for building a positive ...
The Ariete brand - a new client in the Commplace portfolio
PR and e-PR are nowadays the basic pillars ...
Advisory activities for Bank Spółdzielczy
Image. It is for financial institutions such as Bank Spółdzielczy, ...
How are errors in marketing communication formed?
Whatever business you run, good PR is essential for development ...
What is influencer marketing?
If you want to reach with your product or services to ...
