Google reviews help build a strong brand and increase its visibility in search results, making it stand out from the competition. The company becomes credible in the eyes of consumers without incurring additional costs. Check how to take full advantage of the opportunities offered by customer reviews!
Google reviews: how to use them?
Google reviews help smaller businesses that cannot afford costly campaigns to emerge. To maximize their performance, it is also worth regularly publishing interesting, valuable texts on blogs and social media. In this way, we build the position of an expert on the Internet, which in turn translates into customer trust.
Google reviews support local ranked companies. These recommendations make the brand recognizable among the target group. A Google Maps business card is one of the effective ways of acquiring customers. Such a profile includes the company name, address and telephone number, and a link to the website. Users also see the average rating and total comments. By the way, they can read reviews on Google, which makes it easier for them to make the final decision.
Experts recall that customers opinion can inspire, so it is important to ensure that they do not disappear into the depths of the Internet. Such recommendations effectively encourage sales, and at the same time help build a strong brand image.
How to build a positive brand image online?
Are you wondering how to maintain relationships with customers? Treat each opinion as feedback. This way, you will find out which areas are working the way they need to and where some changes need to be made. Specialists remind that reviews on Google increase the click-through rate, which will contribute to better sales results.
Positive feedback helps build a brand image.
We suggest how to make customers leave a comment!
Research shows that positive customer feedback they largely influence the purchasing decisions of Internet users. Interestingly, more than 80% disadvantaged people say they trust comments as much as they trust recommendations from family and friends. Are you wondering how to get consumer feedback? The most popular sources include classifieds websites, industry platforms and social media. Research shows that companies that care about reviews on Google spend less on paid search advertising.