CRM is special software that collects information from all communication channels with customers. How to use this data in marketing? What can CRM marketing give a company?
What is CRM?
CRM, or Customer Relationship Management, is management software customer relations. The system collects and stores customer data, including phone numbers, e-mail addresses, and brand correspondence histories from all communication channels (including e-mail, phone, website, live chat and social media).
The CRM system precisely shows the entire sales funnel and allows you to forecast profits. The data from the software gives the company a complete context of customer relationships, which is the basis for creating an effective one communication strategy. Marketing CRM can bring you great benefits.
Collecting customer data is vital information that is the key to success.
We know what indicators bring you useful information!
The power of CRM marketing
According to GetResponse, more than 65% companies generate their recurring income mainly through returning customers. According to many professional analyzes, it is much easier to keep an existing client than to acquire a new one. That is why it is so important to collect detailed information about customers and build long-term relationships with them.
Marketing CRM is the use of customer data to create effective advertising messages, maintain constant contact with them and build trust among your community. From the CRM system, we can find out when the customer last used our services, what products they choose most often, what the customer's lifetime value can provide to the brand. The analysis of indicators is a kind of predictions, what is worth proposing to individual consumers in order to satisfy them and keep them in the group of loyal customers.
In CRM marketing, people focus on personalizing messages addressed to customers - and as we know well, such content brings the best benefits.
