Brand image crisis - how to deal with it?

Brand image crisis - how to deal with it?

Sometimes one small mistake, innocent opinion or unfortunate statement is enough to trigger an avalanche of criticism. The image crisis may harm the brand's reputation, so the most important thing is to implement corrective actions quickly enough to minimize the negative effects of a difficult situation. Ill-considered decisions may further aggravate the crisis. How to deal with a crisis situation? And how not to solve it?

How not to solve image crises?

The first mistake brands make when an image crisis occurs is to act without a plan. Groping in the dark can only aggravate the problem and destroy the brand image even more.

It often happens that a brand affected by an image crisis is unable to admit it - it does not show remorse, does not accept criticism, tries to explain itself unskillfully, and sometimes even blames others. By behaving in this way, he can completely lose his audience's trust. The crisis can escalate to sky-high dimensions, bringing the brand to the bottom.

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Image crisis - treat it as an opportunity

The first stage crisis management there should be a comprehensive analysis of the situation and the preparation of a detailed plan, including an appropriate communication strategy. In a crisis situation, you have to act quickly and rationally. You can't get carried away. The main thing is to be fully professional and show responsibility.

A company in crisis should accept criticism and promise to improve. Recipients are able to forgive even the biggest image mishap when the brand admits its mistake and sincerely apologizes for its behavior.

The image crisis does not have to mean the end of the world. Conclusions must be drawn from each of them, thanks to which it will be possible to minimize the risk of a similar situation occurring in the future.

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