How to effectively use AI to promote business?

The importance of artificial intelligence in business is growing every month. This revolutionary technology has changed the system and quality of work in many industries. One of the areas that takes full advantage of it is marketing. The skillful and responsible use of this technology in promoting business is now becoming one of the most important factors in building a competitive advantage. Therefore, it is not worth ignoring this potential. Here are some tips on how to implement and use AI effectively in your business!

What will you learn from the article?

The text contains information about how artificial intelligence can contribute to business success. To answer this question, you must first understand what exactly AI is and how it works. Then, ideas are presented for using artificial intelligence in marketing for activities such as data acquisition and analysis, content generation with the help of chatbots, social media monitoring, and optimization of business goals. Do you choose the best solutions tailored to the specificity of your clients? Read the text and learn how to create a set of AI marketing tools tailored to the business of the future.  

Artificial intelligence – basic information 

AI – what is this acronym?

The abbreviation AI means "artificial intelligence". Artificial intelligence - the abbreviation is sometimes translated into Polish as "SI". The letters "AI" come from the English term "Artificial Intelligence". In English, the word "artificial" also means "pretended", which well reflects the range of functions performed by AI, which consists in imitating activities that we associate with intelligence. These are: reasoning, learning, planning and creativity. Interestingly, an ordinary calculator performing a simple mathematical operation imitates reasoning processes, and yet no one thinks of it as an example of AI. So what's the point? Well, machines have finally reached a level of advancement that is strikingly similar to ourselves. 

Artificial intelligence – types 

What types of artificial intelligence are currently being developed, and what intelligent processes do they map? Check out some of AI's impressive capabilities: 

• Data analysis – involves drawing conclusions based on repeatable data and the logical relationships between them. How good of an analyst is AI? It depends on how cleverly it is designed and what type of database it has access to. Why would such an automated competence be useful? The answer is very simple: you can spend many years analyzing what AI will process for you in the blink of an eye. During this time, it is worth focusing on matters to which your contribution is unique. 
• Speech recognition and natural language processing (NLP) – it involves processing texts in such a way that will transform them into a large database, connected by the frequency of co-occurrence of words and logical relations, and their capture will allow the generation of conclusions and coherent statements. Thanks to this, the "artificial intelligence - ask a question" function can provide you with satisfactory, although not reliable, answers, and in a form that resembles human contact. 
• Analysis and creation of visual data – If you have ever checked what AI is in a camera, or watched visualizations of book characters, you probably know that artificial intelligence can boast of significant achievements in this field. Isolating the foreground and background, maximizing image sharpness, determining the depth and color of photos, as well as generating illustrations based on descriptions are just some of the possibilities of AI in the field of graphic design. 

Artificial intelligence – examples

• Digital assistants and chatbots – are devices that process and simulate human speech, enabling interactions between robots and humans. Their basic versions are usually available for free. What is the cost of the premium version of such a service? For example, Microsoft Copilot currently costs over €28.
• Internet of Things – is the connection of various objects via Internet networks using special programs. An example of the Internet of Things is, for example, smart homes.
• Online personalization – these are intelligent systems that remember information about your interests and consumer decisions, and offer you that one additional thing in the set in the online store - shampoo conditioner, a belt for trousers, and in the event of a systemic error - fertilizer for an artificial flower.

What can artificial intelligence be used for in marketing?

Gain knowledge about your contractors

How to use AI effectively? It turns out that artificial intelligence is an extremely valuable ally when it comes to researching the target group. How to define the target group? Thanks to automation and advanced analysis and reporting, you can profile your customers in detail - learn about their preferences, demographic data, habits, problems and needs.

When you then adapt individual forms of advertising to this valuable data, also with the help of artificial intelligence, you increase the chance that you will reach the right people with the right message. This way, you will expand the group of satisfied, loyal customers. AI will also help you segment your audienceto accurately differentiate messages. Moreover, thanks to predictive analysis, predict consumer reactions and behavior.

How to use AI effectively? “Hire” chatbots!

The numbers don't lie. 88% customers have had at least one conversation with a chatbot in the last year [source: https://www.tidio.com/blog/chatbot-statistics/]. It is able to solve most of the basic problems reported by consumers. Companies are increasingly choosing to use this technological support to improve daily communication with customers, improve the quality and efficiency of customer service, and at the same time reduce costs.

Of course, it is not worth giving up human interactions completely, especially when dealing with complex questions or customer problems, but chatbots work great as an improvement in everyday work in typical issues. This is definitely one of the areas where it is worth using AI effectively.

Monitor social media

According to the "Social Media 2023" report prepared by Gemius, PBI and IAB Polska, 28 million Internet users aged 7-75 use social media in Poland. When it comes to platforms, the leaders are Facebook and YouTube [source: https://www.iab.org.pl/bez-kategorii/social-media-2023-piersza-edycja-raportu-gemius-pbi-i-iab-polska -already-available/]. Marketing largely focuses on these communication channels. And here AI proves to be a valuable support, as it is making a real revolution in social media management.

How to use AI effectively and why is it worth it? Artificial intelligence can analyze thousands of posts and filter them according to specific criteria or user reactions. This significantly relieves the burden on administrators and at the same time helps in segmenting recipients and identifying their needs and preferences. Artificial Intelligence will also support you in planning, creating and publishing content on social media, as well as monitoring campaigns implemented through these channels. You can use tools such as Hootsuite, Lately AI, Copy AI or Socialbakers.

AI in the process of planning advertising campaigns

The basis of an effective promotional campaign is its proper planning. Here you can use artificial intelligence to:

• predicting trends, behavior patterns and customer preferences;
• obtaining proposals for advertising goals and target groups;
• personalizing ads so that they do not fall into a vacuum, but reach the right people with the right message;
• automation of processes related to planning and launching campaigns;
• results prediction, i.e. predicting results such as the number of clicks, reactions, sales.

To plan and conduct campaigns, marketers most often use tools such as AdCreative AI, Semrush, Scalenut, ChatGPT, Jasper AI. Some of them not only help in creating advertisements, but can also analyze competitors' activities, identify the most effective forms of promotion or help with positioning.

How to effectively use AI to optimize business processes?

Thanks to artificial intelligence, you can optimize your company's activities to maximize the use of its resources and increase the efficiency of processes. In terms of marketing, AI allows you to monitor the effectiveness of campaigns on an ongoing basis (for example, thanks to tools such as Mixpanel) and make changes in real time appropriate to your needs.

How to effectively use AI to optimize business processes? Detailed analyzes and reports made by the digital mind allow you to identify weak points or inefficient areas in the company's operations. Thanks to them, it is possible to make necessary corrections or improvements. After all, an appropriate response to dynamic changes is extremely important in business. Another way to optimize business processes is to automate routine tasks, which is possible thanks to AI, saving resources, time and money. Additionally, the prediction provided by AI helps make more accurate decisions. Artificial intelligence is also a valuable tool when optimizing expenses.

AI and human creativity – the perfect duo

Contrary to emerging concerns, artificial intelligence is not intended to replace humans. Its aim is to improve their work and increase its effectiveness. It is the person who has to give this final shape, and his or her creativity, experience, soft skills and individual approach cannot be replaced. This is why in this entire technological revolution it is important that AI tools end up in the hands of competent people.

Undoubtedly, however, a digital mind can help you in many fields, both in running your business and promoting it. Among all the benefits, the following seem particularly valuable: help in establishing a unique, lasting relationship with the recipient, improving customer service, automating many processes, as well as planning, conducting and monitoring advertising campaigns.

AI, artificial intelligence: ask a question!

The possibilities of artificial intelligence are easiest to discover in practice. Before AI becomes an assistant to your business, let it contribute to improving the quality of your life. What issue do you need advice on? Maybe you need some help, or you need your idea, which you can put into words, to be visualized? You don't have to pay for basic functions and you don't need specialized training. If you want to enter a fascinating world where the present is taking a step towards the future, just ask a question!