In Commplace – PR agency we care about building strong brands. The experience and expectations of consumers mean that today we do not focus only on the product itself. Customers want to know what's behind your business. How to pass it on to them? Using effective PR tools. One of them is the press release. It is worth taking a closer look at it.
Simply put, PR refers to professional communication with all market participants. This applies not only to the media, but also to customers, employees and - depending on the industry and type of company - other groups such as politicians, investors or business partners. In Commplace – PR agency we believe that the goal of PR is to create the most positive image possible, which will contribute to the long-term success of the company. Through strategically thought-out PR, all reference groups should find out how your business is growing.
Whether is a press release important in public relations?
Press releases are one of the essential parts of PR. Establishing and maintaining contacts with journalists plays a key role in their case. Regardless of whether you plan to give an interview, plan a press conference or write information - the most important thing is to know how journalists work. How to provide them with valuable content and, first of all, what will be valuable for them? At Commplace - PR agency, we know how to achieve it, what it should contain and how to properly create a press kit. We also know that followups 5 minutes after sending, when the journalist probably hasn't had time to open the news yet, is rather not conducive to building a relationship.
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How to create a press release - Commplace tips - PR agency
As with all public relations measures, a press release is not just about content. Copywriting is a craft. It's about the right, holistic approach. To prepare your press release in such a way that it is noticed and the journalist has as little work as possible during its processing. A few tips from Commplace - PR agency? "What characterizes a good press release is, among others, avoiding words that are immediately associated with the advertisement. Once the press release has been written, it still needs to be posted. Additionally a contact base is needed. But how do you get in touch with journalists? Which media will suit your company and topic? These are questions that everyone who works in public relations faces. Fortunately, at Commplace - PR agency we know the answers to all of them. He cares about them communication strategy.
Storytelling according to Commplace - PR agency
Storytelling. That's just telling a story. Using this stylistic PR tools you can embed information in a logical context. Storytelling is possible for people, products or the entire company.
The purpose of storytelling is to build deep relationships with your customers. “Storytelling allows them touch Your business and thus ensures building long-term relationships. Storytelling, as a skillfully implemented PR means, is effective, credible and attracts a lot of attention to your product or company. " - explains the expert from Commplace.
Good press from Commplace - PR agency
Knowing that it is worth taking care of good press, the question arises whether you will take care of PR in this area yourself or will you outsource it? If you are still hesitating, ask yourself the following questions:
For what purpose do you need PR?
Regardless of whether you want to do it yourself or use experience and professionalism agency public relations, PR goals may differ, incl. depending on the industry, company size and market position. What can you achieve by implementing an appropriate PR strategy? Here are some examples:
- promote the product more effectively and disseminate information about it, gaining new customers,
- introduce your company as an industry leader,
- increase your credibility.
What PR funds do you want to use?
Depending on your goals, you will use different PR tools. They are very diverse and can range from texts as well as networking, events etc. Depending on the methods you intend to use, you should decide if you have enough capacity and knowledge to do so? Be honest about it. Remember that instead of reinventing the wheel, deciding to cooperate with Commplace - a PR agency you put yourself in the hands of a team of experienced specialists.
How much time can you spend on PR activities?
Do you want to use PR only from time to time? Or do you rather need PR as a continuous concept that you can integrate into your company's strategy? In Commplace - PR agency - if you care about measurable results - we are definitely supporters of option number 2.
What's your PR budget?
It's known that PR agency works with clients on a commercial basis. Therefore, the costs related to conducting PR activities should be included in the company's financial plan if PR is to be outsourced. Basically outsourcing from Commplace - a PR agency has many advantages. Example? We are an expert, and in PR the precise implementation of the adopted strategy is essential.
Do you already know what to do? Take advantage of the know-how of Commplace - PR agency. We are happy to advise you and present the advantages and possibilities of PR for your company in detail. Just contact us to chat in person!
How to Maintain Good Press?
Cooperation with journalists is not the easiest thing, as it requires dedication of time and attention as well as an individual approach. It is not enough just to establish a relationship with the media, but it must be effectively maintained. Each press release submitted to the media is a brick that contributes to effective Public Relations - it builds increases brand recognition and shapes the awareness of recipients about it. In the first step, we need to prepare a database of contacts with journalists who will be interested in information about our brand and our company's activities. Certainly, representatives of the local media cannot be absent. Further contacts should concern representatives of the industry media who are closely related to the sector in which we operate.
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We should not artificially pump our base into contacts that will never really lead to any form of cooperation. It is better to focus on a few valuable reports and devote your attention to them, because a truly friendly journalist can use his own network of contacts, which would be difficult for us to reach. You can maintain relationships with journalists in person, by phone, e-mail or through social networking sites.
In order to build lasting relationships, journalists should be regularly provided with relevant content, i.e. content that arouses the interest of the recipients of a given medium. Don't write journalists about everything that seems important to you. Look at the press releases you create from the point of view of the recipient. Remember to add appropriate graphics or photos to each press release. Also provide the opportunity to expand the topic - be open to individual meetings, recordings and questions to which you will immediately provide comprehensive answers. The journalist should be free to create information based on the press release provided by your company, but remember that you have the right to authorize any of your statements.
Good press - benefits for the company
PR. Fruitful cooperation with the media enables effective shaping of a specific image and increasing brand recognition. In addition, local and regional media can help alleviate a crisis. Thanks to correct relations with journalists, it is possible to maintain good communication between the company and the surrounding social environment.
Contrary to popular belief, maintaining "good press" is not the responsibility of only large companies and corporations. Everyone needs publicity in terms of a free form of promotion. Nevertheless, obtaining it often requires tedious and long-term cooperation with the media.
Regular presence in the media allows you to build a bond with recipients and instill the desired trust in them. The media is often referred to as the fourth power for a reason. Their influence on the opinion of the masses of recipients cannot be overestimated. More and more consumers are reluctant to trust standard advertising, while the media is still perceived as a source of reliable and verified information.
It should be remembered that everything that appears in the media based on our information is our resource that we should promote through our own channels. Share any valuable links and present reprints of your work on your social media. It is also good practice to provide printed materials about our company at the company's headquarters. Many companies use rooms where guests await business meetings to showcase their strength, influence and opportunities.