You've probably heard hundreds of times that optimizing a website for SEO is an essential digital marketing tool. That is why the SEO area is an important aspect of the support we provide to various brands. Our next challenge will be the optimization and positioning of the content for the SOPREMA brand. What will our experts do in more detail? We reveal below.
About the SOPREMA brand
The SOPREMA brand has been on the market since 1908. SOPREMA specializes in the production and distribution of comprehensive waterproofing and insulation systems and solutions for construction and civil engineering. These include: bitumen insulation systems, liquid insulation systems, PVC and TPO synthetic membranes, green roof systems, cool roofs, parking and foundation insulation systems, bridge insulation systems, PIR & PUR and EPS & XPS thermal insulation boards.
SOPREMA systems are versatile. They have been prepared to meet all the challenges posed by both modern construction and renovation works.
Challenges for Commplace
The activities carried out for the Soprema brand will cover a wide spectrum of activities in the SEO area. We will start work with the analysis and audit of the current state. This will allow us to plan an effective campaign and prepare appropriate content. The next step will be to implement individual measures in accordance with the audit guidelines. Each time we carefully determine the type and number of activities that will maximize the effects. This will allow the effects to be verified later. We are aware that the numbers do not lie. And getting the highest possible indicators is our priority.
The scope of cooperation
To work with the client, we have appointed a dedicated team of internal experts - the SEO department, analysts and copywriters.
The tasks include:
SEO audit
This is the first step that will allow us to determine the current situation. How do we operate? Our experts look at the conversion on the website and analyze the data collected so far with the use of appropriate tools.
SEO audit includes website analysis in order to better position the services on the web. The purpose of the audit is primarily to detect and eliminate errors on the website and diagnose those areas that slow it down or make it difficult for it to achieve better search engine positions. SEO audit also gives the opportunity to identify areas that need to be improved in order to achieve the company's business goals.
Positioning of the content
The Commplace team includes a number of experts whose task is to increase the visibility of the website. Their working methodology focuses on increasing organic traffic from search engines and developing strategic keywords. Among the detailed activities we can find:
- Linking to pages
- Positioning and phrase monitoring
- Increase in website visibility in TOP10
- Tuning monitoring
- SEO support and consultations
Saturation of the website with valuable content
What is "valuable content"? For us, the answer is simple. These are materials that will not only interest the recipients, but will be consistent with their needs. Content is a vital part of SEO as it is the way you reach and engage your audience. The question remains - how can you find out what your audience is really looking for? Ask our analysts. We have extensive experience in creating unique content that works for your brand for a long time after publication.
Commplace recommended products and tools
The tools and products that we will use to achieve our goals include:
- Positioning of websites - comprehensive SEO for websites and stores
- We take responsibility for online marketing campaigns that finance themselves
- Conversion optimization - we increase sales in the digital world
- Sales support - how to attract customers more effectively
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