Image. It is the most valuable asset for financial institutions such as the Cooperative Bank. It is closely related to credibility, which is so important from the point of view of a potential bank customer. Each move should be thought out so that the recipients feel safe and trust the brand. One of our last tasks was consulting in the field of PR, in which we focused on the above-mentioned values.
About Bank Spółdzielczym
Bank Spółdzielczy in Ząbkowice Śląskie belongs to the group "Bank Polskiej Spółdzielczości Spółka Akcyjna", which associates 326 cooperative banks.
BPS Bank has a unique business profile - it combines the functions of an associating bank and a commercial bank. It provides a wide range of services for cooperative banks and at the same time is their business partner and representative. Additionally, through a network of 30 branches, it offers competitive financial products for corporate clients, small and medium-sized enterprises and individual clients. He specializes in serving local governments, agriculture, agri-food industry, trade, crafts and tourism.
The cooperative banking sector is the oldest branch of cooperative activity in Poland, which has been operating for over 150 years. The savings and loan cooperative was established in order to integrate efforts to combat usury and to maintain the Polish ownership of domestic capital on the basis of self-help. This mission is still valid today. Both the BPS Bank and the associated cooperative banks rely solely on domestic capital and cultivate the Polish character. Cooperative banking is distinguished by its relational nature, which places emphasis on building long-term and close relationships with customers. Bank BPS and cooperative banks are pro-social institutions and strongly involved in charity activities for their communities.
Take care of your brand image.
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Challenges for Commplace - crisis PR workshops
Our consultancy fully focused on the image area. As part of cooperation with Bank Spółdzielczy, we prepared and conducted training in image management. Especially in crisis situations. Our experts analyzed the possibilities and marketing tools and recommended those that fit into the brand's strategy. In addition, a schedule for the implementation of individual tools was also prepared, thanks to which the training participants received a full package of valuable information.
The scope of cooperation
Image is a treasure. Don't let chance make you lose him.
We have appointed a dedicated PR team to work with the client. As a result, we created a detailed action plan.
Commplace's tasks include:
Analysis of the current activities of the brand and its image
This is the activity from which we start our consulting activities. Experts from Commplace analyze the current activities of the brand and its image. As a result, we have full information about the quality and quantity of activities carried out by the brand. The analysis also allows to determine the effectiveness of these activities and verify whether they are consistent with the goals and the set direction.
Communication audit
A communication audit is a process that determines how effective brand communication is. Communication is about how a company or organization sends and receives information; or makes them available to various audiences. An audit should be performed for each type of communication that the company conducts or the type of audience to which it addresses that communication. Thanks to this, we will be able to verify the strengths and weaknesses when it comes to communication (both external and internal). It is also important to set goals during an audit. Do you want to define who your key recipients are and how effectively you communicate with them? How much do they know about your products / services or your company? What mistakes have you made in the past when it comes to communication? What opportunities did you miss? First of all, how can you ensure better communication in the future? A communication audit provides a strong foundation for finding answers to the above questions.
Preparation of a tool proposal - image change
Marketing tools are tools that companies use to develop and promote their products and services, and to shape their image. The vast majority of companies use several different marketing tools, such as advertising, press releases or market research. Companies have a number of marketing tools at their disposal. Some of them are used specifically to increase sales, while others focus on building a positive brand image. It's important to know which tools are best for your brand. In other words, what tools do you need to achieve your core goals.
Preparation of a schedule of activities
At Commplace, we know that the right plan is half the battle. For issues as sensitive as image building, an action plan is a mandatory part of the strategy. It will allow to prepare the brand for a possible crisis and enable earlier implementation of the so-called protective activities.
Commplace recommended products and tools
The tools and products that we will use to achieve our goals include: