Our agency conducts communication for the DEMAR brand: work, opinions that the right footwear is essential, is a fact. Under this slogan, we operate in various fields to increase the company's visibility both in the media and on the Internet. For the DEMAR brand, we run a content hub, content marketing, and positioning in the online space. Today, e-commerce is the future - a company's presence on the Internet is necessary. DEMAR, who chose Commplace to implement content activities, knows this.
DEMAR is a Polish manufacturer of specialized and military footwear. The brand has been operating on the Polish market for years. The company is guided by the idea of creating functional shoes adapted to the needs of modern users. This is what the DEMAR brand is like: work, the opinion that it must be done in the right footwear, is the basis. Therefore, the shoes are made of the highest quality materials that make using them comfortable and safe. Both footwear for hunters and military should fulfill specific tasks. Their main function is to protect them while performing their official duties. The offer also includes safety shoes designed for blue-collar workers.
DEMAR job: opinions about the right footwear, which is what?
What is the principle behind the DEMAR brand? Working in the right footwear is essential. The company's assortment includes, among others military boots. Military footwear is used during exercises and official occasions. This type of footwear should not only be visually attractive. It is important that it fulfills its basic functions, so that it is durable and comfortable. Footwear is made of natural materials, which definitely increases the comfort of use.
What else is in the DEMAR offer: work - the opinion that it must be performed in the right footwear is the basis. Therefore, the company's assortment also includes work shoes. The BHP collection was created for professionals who work in difficult conditions on a daily basis. There is no room for shortcomings here. Footwear is tailored to the challenges faced by professionals on a daily basis. The collection includes durable boots, protective boots, as well as reinforced sandals and flip-flops.
Hunting shoes in the DEMAR offer
What is the idea behind the DEMAR brand? Working in the right footwear means comfort for users. Therefore, the brand's collection includes shoes for hunting and fishing. Galoshes are definitely one of the most popular types of footwear aimed at fishing enthusiasts. The harsh environment as well as changing weather conditions make this type of footwear durable.
In such shoes, the most important thing is the durable upper, which protects not only the foot, but also the calf. DEMAR galoshes are waterproof. The company also took care of the non-slip sole, which has a tread. This, in turn, provides stability on mud, wet terrain and grass.
DEMAR galoshes made of EVA material provide excellent thermal insulation both in summer and in winter - at minus temperatures. Wellington boots also have an appropriate insulating insert.
What should the safety shoes be like?
Safety shoes are mainly used by manual workers. When performing professional duties in the production hall or outside, it is necessary to have durable and comfortable shoes. The DEMAR brand knows this: work, employees' opinions matter. In the right footwear, it can be comfortable even when it lasts for many hours. Therefore, the offer includes lightweight shoes ideal for outdoor work. With safety in mind, DEMAR introduced footwear with additional protection. Models with an additional reinforced composite or steel toecap are available.
The footwear protects against frost or slippage. The brand guarantees the quality of the shoes produced. For their production, PVC, TR, EVA and PU materials are used. All the above-mentioned indicators make the DEMAR footwear very popular.
How to communicate a shoe brand?
Managing footwear brand communication is a huge challenge for PR and SEO agencies. It is necessary to diagnose the customer's needs, define the target group, and select the appropriate channels to reach. Before starting work with DEMAR, we thoroughly researched the market and defined what the client cares about the most. DEMAR is a brand with a precisely defined target group. They are employees, company bosses, hobbyists, hunters, as well as parents - because the company's assortment also includes footwear for children.
Conducting brand communication is crucial.
Entrust it to us and enjoy the results!
Demar job opinions - this phrase is searched for by some web users. Communication to a wide audience requires an appropriate approach. The first step to building the right one brand image was a content hub. These are simply changes to the website. Not only in its functionality, but also in appearance. The landing page is one of the elements of the content hub. Another element is creating engaging content for your blog. In this way, the brand builds its reputation on the market as an expert.
- The shoe brand should have consistent communication.
- At the beginning, we are looking for the company's distinguishing features.
- We define target groups.
- We study the channels by which to reach the audience.
- We select the appropriate communication tools.
- We check which solutions are working on an ongoing basis.
- We set KPIs - if a method does not work, we change it.
DEMAR - work on SEO and more
The DEMAR brand: work, opinions about the right footwear are the basis - this is the slogan of the footwear company. In order to promote the company, our agency also operated under content marketing. To this end, we have taken care of and continue to care for long-term building relationships with recipients. What tools are used for this purpose? It is primarily a website that engages the audience. It's also a blog - where recipients can find content that may be of interest to potential customers and retain existing ones. What's more - the cost of acquiring new customers is significantly higher than the cost of maintaining existing ones. That is why it is worth taking care of your consumers.
Various studies show that before buying a given product, a customer browses as many as 11 different websites. It is therefore essential that your Demar website stands out from the competition. Another element of work for Demar is online positioning. We took care of strong SEO activities to build the brand.
- Content marketing helps us reach predefined target groups.
- Building long-term relationships with brand customers is a time-consuming process that pays off.
- There are many tools for creating content marketing on the market.
- We select those that are suitable for a specialized shoe brand.
Technologies are the strength of the DEMAR brand
Before starting cooperation with a given brand, we look for its determinants. There is no shortage of such in the case of the DEMAR brand: work, opinions about the footwear of this brand confirm it, it becomes definitely more pleasant. The company creates high-class shoes that are appreciated all over Poland and beyond. In addition, the company's task is to promote safe work in appropriate footwear. Another determinant is the technology used by DEMAR.
The brand also has an appropriate ecological approach. The footwear is made of environmentally friendly materials. This is undoubtedly one of the elements that helps in managing communication.
We are proud that we can work for the largest brands in Poland. And lead their communication activities effectively.