What is sales conversion?

Generating a lot of traffic in an online store does not yet prove its success. Sales conversion is more important. What is it and how to measure it?

Conversion - an important concept in the e-commerce industry

Conversion is a specific action taken on a website by users (potential customers) in response to the company's marketing activities. In other words - conversion occurs when an internet user performs a specific activity in the store. Conversion is activities that are planned by the seller (cannot be random), are clearly defined and are also measurable over time. Conversion may include subscribing to the newsletter, registering on the website, filling in the form, entering the key subpage of the website, as well as adding products to the basket. These are the so-called microconversions that are optional targets. A priority for each salesperson is macro conversion, that is, selling.

What is it sales conversion?

Sales conversion is the moment when an internet user buys a selected product. It is a kind of transforming the visitor to the website into a client. The measure of conversion is the so-called conversion rate. 

How do I calculate my conversion rate?

The sales conversion rate shows the number of orders placed per page visit. This indicator is expressed as a percentage. The higher it is, the better. Mediocre conversion rate is from 2 to 5%. Every fourth company achieves an indicator above 5%, and every tenth - at the level of 10% and higher.

The conversion rate is a measure of the effectiveness of your online store. The result provides us with knowledge about the effectiveness of advertising campaigns and SEO activities. In addition, it is a way to determine the real profitability of the business. 

How to improve sales conversion?

E-commerce entrepreneurs should be interested in getting the highest possible sales conversion rate. So how to improve sales conversion?

1. Optimize your online store content for SEO.
2. Make the store attractive and fast.
3. Prepare a coherent advertising campaign Google Adstailored to the target group.
4. Act in social media.
5. Simplify the purchasing process as much as possible.
6. Take care of the security of the transaction. 
7. Take advantage of recommendation marketing.