Valuable content is a great internet marketing tool. An interesting text will present the company's offer in a creative way, interest the reader and encourage him to take specific action. Publication on a blog or on an external website may appear as a native or sponsored article. How are these forms different?
Sponsored article - classic formand internet marketing
A sponsored article is a text published on the Internet (in traditional marketing - in the press), used to promote a product, service or the entire company. The content usually has a special graphic, logo of the advertised company, as well as a link to the page with the service / product described.
The purpose of the sponsored article is to interest the recipient with the company's offer through the appropriate presentation of a specific product or service. The article may take the form of a guide, comparison, interview, or an expert statement.
Let's take the text about the purchase of real estate as an example. In a sponsored article on this topic, there will be information about the housing situation in a given city, real estate prices, etc. Moreover, the name of a specific real estate developer will be given. And what will it look like in a native article?
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What is a native article?
Sponsored content is mainly related to the product or service, while the native article focuses mainly on the reader and his needs. At first glance, it is not an advertising text, because it does not strike an intrusive promotion, does not call for a purchase, and in a subtle, often not noticeable way, refers to a product, service or the entire brand, promotes a given product "by the way".
Native article is a great form internet marketing. It is interesting, permanent content that is often better received by readers than sponsored content. Native advertising inspires trust and arouses interest in the recipient.
Returning to the subject of real estate purchase, the main content of the native article may concern the arrangement of the living room, trends in housing construction or innovative solutions for the kitchen. The mention of the target customer will come only at the end of the text, after the topic has been fully described. Native advertising teaches, informs, and sometimes even entertains. This advertisement is presented in a subtle way that is not irritating to the reader.
