Press release is the smallest news genre, containing notification of a single fact. Companies use it to inform their audiences about important events through the media. How to write a good mention?
A press release is a way of getting publicity
Press mentions about the company in the media are a way to reach new audiences. It is also an opportunity to stay in their minds and gain a stable position on the market. Well-known brands do not have to worry about being present in individual media sources. Journalists are even waiting for new products or important information from the company's life that they could tell or write about. This is usually not the case with new or little known brands. These must fight for the attention of media representatives. One way is to provide them with the interesting content they contain press releases.
Information about your company does not appear in the media?
It's high time to change that!
Features of a good press release
Companies usually contact the media when they have something of value to communicate. For example, they want to inform about an important project or event, a new product offer or other interesting event. The material provided by the company, from which a press release will later be made, should be prepared in a reliable and understandable manner. It should be written in plain language, with no mistakes or typos. It is not worth focusing on dry information about a brand or product. The trick is to present the company as an expert on a specific topic. Show an innovative approach to a given issue. Present unusual solutions.
A press release should follow the inverted pyramid rule - the most important information should be placed at the beginning, and side stories at the end. Start your text with a catchy title that will attract the attention of your audience. The first sentences should be engaging and encouraging for further reading. When creating the text of the mention, one should select information, choose only the most interesting, avoiding long, monotonous descriptions.
This approach is the best way to attract journalists. Information structured in an interesting way will no doubt appear in the media as a press release. At the same time, it will arouse the curiosity of recipients, thus causing a lot of buzz around the brand.
