Marketing and PR support for Blueberry Roasters

Coffee. Each of us changes this word probably every day for many occasions. Each of us is looking for the best. Our new task will be to precisely reach potential recipients of the Blueberry Roasters brand offering the highest quality coffee with messages. We will also conduct a website audit to verify that it is optimized for UX.

About Blueberry Roasters

Experts from Blueberry Roasters have been roasting fresh coffee for many years, creating flavors and selecting coffee from the best plantations in the world. High care for the selection of suppliers. gives them the certainty that the grain that reaches them is always of the highest quality.

Blueberry Roasters also means many years of experience of Roasters and the highest quality equipment. The offered coffee is always freshly roasted. An important advantage of the Roaster is the fact that coffee is roasted on a regular basis in small batches and thus there is no need to store it. Currently, the offer under the Blueberry Roasters brand includes mostly homogeneous 100% Arabica coffees from over a dozen different countries.

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Challenges for Commplace

The activities entrusted to us include areas in the field of media relations and website audit in terms of the customer path (UX). We had to answer the questions of who is the brand's customer, what they like, and how they make purchasing decisions. The whole thing will allow us to influence the basic business goals of the brand - the growth of users of its offer.

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The scope of cooperation

Do you think about the success of your brand? Bet on proper communication.

To work with the client, we have appointed a dedicated team of internal experts - the copywriting department, the PR department and the press team. The project was also supported by experts involved in designing the website. As a result, we created a detailed action plan.

Among the tasks to be performed PR agency Commplace included:

Preparation of press releases

A press release is a brand's way of creating its own narrative. By creating high-quality content, we not only provide the media with interesting content, but also provide the most important information from the point of view of the brand's communication strategy. What's more - if a journalist specializes in the area in which the client operates, there is a high probability of permanent cooperation. Comments on the current situation, interviews - these are just some of the forms that the media is interested in.

Distribution of content to appropriately profiled media (media relations)

Which medium to choose? Internet, press or maybe TV? And if the Internet - what kind of site? The answers to these questions are part of our job. At Commplace, we select an appropriately profiled media base for each client so that the message is not only interesting for journalists, but above all reaches potential recipients.

Preparation and sending of creative packages

This is one of the most creative elements of media relations. Packages or creative mailings are perfect tools for presenting a product to journalists. Editors having the opportunity to test, increase their trust in the brand and will gladly recommend the product to other recipients (and often even become its loyal users).

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Conducting an audit of the website

Commplace UX experts strive to increase customer satisfaction with the use of a website, mobile application or other software. The purpose of the assessment is to collect data that shows where users are experiencing problems in order to make recommendations to address them. The biggest advantage of a UX audit is that it equips the client (or project team) with practical recommendations based on data. This means that the customer will be able to use these recommendations to better understand their users, implement user-centric changes, and ultimately meet their business goals more effectively.