A new client in the Commplace portfolio. Sweet Passion brand

In short

Grono klientów naszej agencji powiększyła marka Sweet Passion, która specjalizuje się w produkcji wysokiej jakości pralin. Nasz zespół wspierać będzie markę w kreacji contentu w social mediach oraz w przygotowaniu nowej strony internetowej. – Zdecydowaliśmy się na współpracę z ekspertami z Commplace, gdyż szukaliśmy partnera biznesowego, który wesprze nas w rozwoju naszej marki.

The group of our agency's clients has been extended by the Sweet Passion brand, which specializes in the production of high-quality pralines. Our team will support the brand in creating content in social media and in preparing a new one Web page.

– We decided to cooperate with experts from Commplace because we were looking for a business partner who would support us in the development of our brand. We are aware that social media are one of the most important channels to reach customers, so it's time to use their potential. The website is, in turn, a business card of our company, so it must meet the highest aesthetic standards, but also meet the needs of users – says Marzena Makarska, representative of Sweet Passion.

Sweet Passion is another brand from the food industry that entrusted us with the implementation of the website and communication. The experience gained so far will allow us to create interesting content that will appeal to the imagination and, above all, the palate of consumers, while not forgetting about the UX area.

As part of cooperation with the Sweet Passion brand PR agency Commplace will be responsible for creating a comprehensive communication strategy in social media and its effective implementation on Facebook and Instagram. The agency's team will also design and implement a new website.

Od dawna obserwujemy, że rynek wciąż jest bardzo chłonny, jeśli chodzi o nowe brandy spożywcze. Eksperci prognozują wzrost krajowej sprzedaży słodyczy, która ma osiągnąć poziom ponad 7,5 mld euro do 2023 roku. Obecnie przeciętny Polak zjada podczas roku około 6 kilogramów słodyczy. Dzięki nam dowie się o marce Sweet Passion i z przyjemnością sięgnie po te wyjątkowe praliny. Jak wspieramy firmy w tym obszarze działaniami public relations, pokazujemy na stronie PR services at Commplace.

Commplace — Commwork®AI

Commwork®AI is a Commplace® system that joins the programs a company already uses into one whole and builds deeper analyses from the combined data than any single application can. A human always makes the decision.

The system joins the programs a company already uses and builds conclusions, not tables, from the combined data.

Decision cockpits — conclusions instead of tables; every indicator has a source, a threshold and an owner.
Media intelligence and radars — not only who wrote, but what the tone is and what follows from it.
Forecasts and ranges of results — a Monte Carlo test (thousands of simulations) shows the range of possible results, and a tornado chart shows what affects the result most.
Stakeholders and personas — a map of the groups the result depends on, including hidden ones, and in-depth analyses of their behaviour.
Choice of communication tools and integrated marketing — a channel plan based on data, not on a hunch.
Analyses from open sources (OSINT) — competitors and market trends; every number has a source and a date.
Visibility in search engines and in AI chat answers — we check whether and how they recommend your brand.
A council of AI models for an important decision — the models check each other, and a human always makes the decision.
Decision register in the board cockpit — who decided, when, on what data and with what result.
Radar of five AI models — five models assess a difficult question separately, and the system shows where they differ and where the data needs checking.
Media intelligence in eight layers — from context and reach to a forecast of topics: is a topic growing or fading.
Reputation funnel in seven stages — from monitoring to rebuilding trust; the system calculates the stage, and a human reviews every negative mention.
Competition 360° — a map of a competitor in 18 dimensions: offer, message, visibility, prices, reviews.
Map of the four channels — paid, earned, shared and owned media set against the stages of the customer journey; you can see where we work without measurement.
Stress tests — the same model shows what happens when price, demand or costs move in the wrong direction.
Crisis shield — monitoring mentions and crisis scenarios prepared before anything happens.
Over 1,100 specialized AI agents and 28 connections — data from Brand24, Ahrefs, HubSpot, GA4, Search Console, Fireflies and others goes into one cockpit.
Three levels of detail — the board sees charts and the conclusion, the team also sees the sources, the administrator sees everything.

Description of the system's capabilities. Results depend on the data and the scope of implementation; analyses and forecasts supported by artificial intelligence require human assessment.

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