Product differentiation - 7 main principles
What is product differentiation and why is it one ...
Marketing strategy
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The Osterwalder model or a traditional business plan?
The Osterwalder model surprises with its simplicity compared to other similar business solutions. Allows...
Communication in the hotel industry - consulting for the inBetween brand
Communication - internal and external - is crucial ...
Market Barriers: Define Before Acting!
Market barriers can prevent you from starting a business concept, running ...
How does microsegmentation affect business growth?
Micro-segmentation enables companies to achieve a deeper understanding of the customer. This in turn ...
Sponsorship offer as a marketing tool
Most often, entrepreneurs do not realize that ...
When does a sub-brand mean new opportunities?
The goal of every business owner is that his brand ...
Design brief
What is a project brief? This question is often asked ...
Brand archetypes - how to use them in sales?
What do archetypes have to do with a brand? Fictional characters known to us ...
What content marketing strategy is effective?
An effective content marketing strategy is today the basis for building a positive ...
How are errors in marketing communication formed?
Whatever business you run, good PR is essential for development ...
What is influencer marketing?
If you want to reach with your product or services to ...
Differentiation strategy - what awaits us in the future?
A differentiation strategy is the most effective tool that a brand can use ...
Direct and indirect competition - how do they differ?
Direct and indirect competition have a strong influence on the chances ...
Marketing goals determined by the SMART method
Marketing goals is a term that will surely fall if ...
Territorial marketing for a commune, region, city
Territorial marketing is the marketing of places: cities, villages and ...
PESTEL analysis in the service of marketing
PESTEL analysis allows you to understand the changes and thus adjust ...
A differentiation strategy that captivates the crowds
The differentiation strategy can sound complicated. In practice it is easier ...
Niche marketing - a strategy for the chosen ones?
Niche marketing is like catching a fish. Angler exactly ...
Customization, is there a customer who doesn't love it?
Customization is a response to a world where everyone wants ...
Can competing strategies be universal?
Competitive strategies are based on the company's long-term action plan ...
Product USP, or how to make yourself stand out
The USP of a product is not necessary in just one case ....
Etisoft brand rebranding: new logo
Etisoft's rebranding is a complex project that included a number of ...
GRP indicator - intensive advertising campaign
The GRP indicator reflects the intensity of the advertising campaign and is recognized ...
