Portfolio analysis
If you are serious about growing your business, you start over time ...
Marketing strategy
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Strategic benchmarking - when will it be useful?
If you are serious about growing your business or after ...
Is the expansion strategy for everyone?
The market expansion strategy is not reserved for giants at all ....
The sieve model - risky or worth considering?
The sieve model is a strategy for hiring employees and a way to ...
Porter's five forces analysis - how to apply it?
Porter's five forces analysis has been going on for over 40 years ...
Strategic alliance as a quick advantage over the competition
The strategic alliance gives you access to new markets and immediate ...
Internal benchmarking, or how to learn from ... yourself
Everything is changing at an ever faster pace - technology, ...
Is Lateral Marketing What You Need?
In the world of commerce, declarations are popular that everything is already ...
The psychology of advertising - how to apply it successfully?
The psychology of advertising allows you to plan the colors of packaging and the entire marketing ...
Seasonality of sales - support or an obstacle in running a business?
Seasonality of sales has always existed. Today, however, companies must demonstrate ...
Micromarketing - reaching the customer at a low cost
The Internet allows you to analyze data more effectively than ever before. This...
Product differentiation - 7 main principles
What is product differentiation and why is it one ...
The Osterwalder model or a traditional business plan?
The Osterwalder model surprises with its simplicity compared to other similar business solutions. Allows...
Communication in the hotel industry - consulting for the inBetween brand
Communication - internal and external - is crucial ...
Market Barriers: Define Before Acting!
Market barriers can prevent you from starting a business concept, running ...
How does microsegmentation affect business growth?
Micro-segmentation enables companies to achieve a deeper understanding of the customer. This in turn ...
Sponsorship offer as a marketing tool
Most often, entrepreneurs do not realize that ...
When does a sub-brand mean new opportunities?
The goal of every business owner is that his brand ...
Design brief
What is a project brief? This question is often asked ...
Brand archetypes - how to use them in sales?
What do archetypes have to do with a brand? Fictional characters known to us ...
What content marketing strategy is effective?
An effective content marketing strategy is today the basis for building a positive ...
How are errors in marketing communication formed?
Whatever business you run, good PR is essential for development ...
What is influencer marketing?
If you want to reach with your product or services to ...
Differentiation strategy - what awaits us in the future?
A differentiation strategy is the most effective tool that a brand can use ...
