Cross-selling: a way to maximize your profits

Marketing strategy
cross-selling on the Internet

Are you wondering how to improve your sales results? Specialists remind that discounts, promotions and sales work in the short term. Cross-selling comes to the rescue by increasing the average order value. We advise on how to increase income in the company. 

Cross-selling: what is it?

Many people confuse this strategy with upselling. In this case, we do not focus on increasing the price and functionality of the main product, but we try to increase the volume of the customer's basket. If you run a clothing store and the consumer has chosen pants, you can offer him a belt or chain. Or maybe you design websites, but also copywriting? In such a situation, cross-selling may involve preparing texts for the website and running a corporate blog.

Are you wondering how to maximize your profits from one trade? Bet on cross-selling, also known as complementary sales or cross. If the client decides to buy a product, offer him additional items or services. The price of the accessories should seem negligible so there is a greater chance of them ending up in your basket. 

Cross-selling in the e-commerce environment involves identifying related products and creating relevant offers. At Amazon, it is reported that as much as 35 percent of sales are cross-selling via the "customers who bought this product also bought" and "frequently bought together" options, including the option on each product page. This approach allows the retailer to trick the buyer into purchasing a compliant - or necessary - product.

How to increase profits in the company?

Whether you are just entering the market or expanding your business, pay attention to cross-marketing. The proposed technique allows you to attract business partners who offer complementary services or products. In this case, both sides win because they reach new customers without incurring any additional costs. 

Are you looking for ways to maximize your online store profits?

Get help from our experts!

If cross-selling is to pay off, you should be gentle with iZas

Choose personalization and offer consumers what they really need. Cross-selling is being used efficiently by popular platforms such as Amazon. The proposed companies propose complementary products, taking into account the search results.

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