Solgaz - brand communication strategy from the household appliances industry

As they say: "We could not afford to create" ordinary household appliances ". There are many such companies, but we are inspired by technology ”. A modern Polish brand that is a pioneer in its field - these aspects are definitely worth presenting to a wide audience. And these are what the communication strategy for Solgaz prepared by us will contain. Another brand that has joined the ranks of our clients.

About Solgaz

The Solgaz company was established in 2002, and two years later their first product was granted patent protection. Solgaz's offer includes induction hobs, ovens, intelligent hoods and a unique solution, i.e. gas hobs without flames - gas under glass. It is around the latter that the company's communication and marketing activities are to focus on. The brand has launched a novelty on the market - the Innova plate line, i.e. the first proposal in the world to use filaments (you cannot hear the so-called chirping when you turn on the gas).

Challenges for Commplace

The Solgaz brand has been actively conquering the Polish market since 2002, therefore the communication strategy should draw both from our client's experience and meet the expectations of new, potential customers.

Our goal will be to design messages, schedule and information distribution in such a way as to reach individual target groups of household appliances.

The communication strategy will include activities presenting both Solgaz products and the brand itself - its experts, knowledge and experience.

Such a combination will allow maximize the effect and consolidate your position Solgaz brand on the Polish market.

The scope of cooperation

The communication strategy and its subsequent implementation requires the involvement of a team consisting of specialists in PR, copywriting, SEO, as well as the Press Department. Together, they can create unique content that will not only reach the potential recipient of the Solgaz brand, but will stay on the Internet for longer.

Our tasks include:

Verification of the current ones company communication activities (audit and analysis)
Preparation of a coherent and comprehensive communication strategy
Implementation of SEO good practices
Systematic creation of content - product, image
Media relations
Media monitoring
Building a strong Solgaz brand - an expert in household appliances and cooking

A tailor-made communication strategy?

At Commplace, we know how to create it.

Communication strategy - why should he implement it in his company?

At Commplace, we are aware that one of the determinants of a brand's success is having an effective communication strategy. The lack of a strategy can have a negative impact on the working environment. In addition, ad hoc companies run the risk of disseminating incorrect information, which will result in disharmony and bad business decisions. Therefore, the management of organizational communication should be at the heart of the business as it enables the smooth flow of information at all levels.

The communication strategy keeps you in control

The communication strategy creates a standardized way of interacting with the outside world - the media, potential customers, influencers. Rather than leaving employees to be free to direct communication, the strategy sets out how they should communicate. For example, a communication plan may define the tools used to communicate with the media, the frequency of sending messages, and technical issues regarding the materials. This ensures consistency in communication while eliminating the occurrence of a crisis.

The communication strategy ensures that messages reach only interested recipients

The communication strategy ensures that all relevant information is given to the right people. In practice, this means that each message is sent from the recipient who will actually be interested in its content. This, in turn, has a positive effect on the global image of the brand.

The communication strategy strengthens the image of your brand

As already mentioned - the communication strategy influences the image of your company. If you have a standardized, professional method of communicating with external contacts, you present yourself as a professional. If communication is intermittent and the information comes from different people, you present your company as a disorganized entity. You also run the risk of disclosing conflicting information.