Internet marketing it is a great way to reach a wide audience, become a part of their awareness and build a competitive advantage on the market. One of the online marketing tools is display advertising in the Google Ads system. What to avoid when preparing graphic campaigns?
Effective graphic advertising on the Internet
Google Ads image ads are displayed, among others on the Google Display Network, which numbers over 2 million websites, apps, and video channels. Through it, we can reach 90% Internet users all over the world with our advertising!
Image advertising is a way to present your brand in an attractive way. At the same time, improve its image and increase its recognition. The main thing is to choose the right text and graphics, as well as to place the advertisement in a carefully selected pool of websites.
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What image ads will not benefit?
Although the preparation of an effective display ad does not require any exceptional skills or specialist knowledge, many entrepreneurs still make basic mistakes that reduce its effectiveness.
One of the most common mistakes is putting too much text on the banner. The content of the advertisement should be concise, legible, and encouraging to specific action. It should show a benefit, briefly describe the offer or present a specific product. Long text will make the ad boring and will not bring the expected results.
It is also a mistake to place image ads on the wrong pages. The database of sites on which you will place your ad should be analyzed in a thorough manner. Select only those pages that match yours target audience. Remember not to bombard your audience with your advertisement. Brazen graphic advertising will irritate them more than encourage them to look at the site.
Many entrepreneurs think that marketing ends when your ad goes online. Nothing could be more wrong. The key to success is constant monitoring of the effectiveness of the prepared message. When the audience's interest in graphic advertising decreases, it is worth improving it in some way - by changing its format, appearance or content.
To avoid committing these and many other mistakes, prepare and run a campaign Google Ads worth entrusting to professionals. At Commplace, we know how to reach potential customers and build brand recognition on the market. contact us and check what we can do for you!
