Brand rebranding - a communication strategy for the SQD Alliance brand

Changing the name and logotype is often a big communication challenge for the brand. How to properly present the new branding to reach customers and potential customers? When to make a presentation? And also how to communicate the changes that have occurred? These are just some of the questions we answered while creating the strategy – rebranding for the Team Prevent brand (currently SQD Alliance). You can only make a first impression once. That is why it is so important to choose the right tools and messages.

About the SQD Alliance brand

SQD Alliance provides services and solutions in the field of broadly understood safety, environmental protection, health, IT solutions, production support and quality for many industries, including production, automotive, food, construction, energy and service. From the level of a company employing over a dozen people at the beginning of its operation, the SQD Alliance team has grown to the number of nearly 150 specialized employees. SQD Alliance is trusted by over 2,000 companies and institutions, and the number of trained people in 2019 alone amounted to over 17,000.

Challenges for Commplace – Rebranding brand

Our main task was to create communication strategy changes taking place in the company. Rebranding are multidimensional activities. The created strategy included elements such as: brand distinguishing features, logotype descriptions, recommended tools and a schedule for their use. In addition, a media plan was created containing press information about the brand and its experts. Press releases will be sent to appropriately profiled media (related to the brand's profile), thanks to which they will reach potential customers of SQD Alliance directly. This, in turn, will allow the brand to maintain the image of an expert in its field.

The scope of cooperation - Brand rebranding

To work with the client, we have appointed a dedicated team of internal experts - the PR department, analysis, copywriting and the press team. As a result, Commplace's tasks include:

Verification of the company's current activities (audit and analysis)

Audit and analysis of the current brand activities is the starting point for further activities. Our team verifies the current activities of the brand, thanks to which it receives full information on the activities carried out and their effectiveness.

Copywriting

Copywriting, or more specifically, well-written content, is an essential activity for any brand as it increases profitability, generates a return on investment (ROI) and achieves your company's goals by convincing your target customer that your product offering will meet their needs. The content also reflects brand image through tone and language. Content that is mediocre becomes information about the mediocrity of the company. Each sentence must serve a purpose and should engage readers. Readers are looking for valuable information and insights. At Commplace, we are aware that a good copywriter understands it all and creates content that provides the right information while presenting the advantages of your product/service.

Media relations

Media relations can be described as brand interactions with publishers and journalists. The media group includes newspapers, radio, television and the Internet. The purpose is to convey a worthy message, story or information through the appropriate media. A properly planned campaign can help your brand increase its visibility among your target audience. By incorporating media relationships into your overarching marketing communications plan, you can build brand awareness by ensuring positive relationships in trusted media.

Preparation of a coherent and comprehensive communication strategy

A brand can be summed up by how customers perceive it as a company, product or service. Therefore, your brand's communication strategy should build its image in the eyes of recipients. Having a consistent brand strategy helps you communicate more clearly with your customers. The more consistent your message is, the more likely you are to attract and retain loyal customers.

Selection of appropriate media

Internet, press or maybe television? And if the Internet - what kind of portals? The choice is not always obvious. That is why the right choice of media is so important. Thanks to it, we will get the message directly to your potential customers. At Commplace, we select an appropriate media base for each client so that their message is not only interesting for journalists, but above all reaches potential recipients.