According to specialists, PR activities are an important element of the functioning of any company. Thanks to them, you can build brand recognition, create a competitive advantage and achieve your business goals. Public relations – what is it? Here are some important definitions.
What is public relations?
PR is a broad term that can be defined in many ways. As PR agency we know something about it. In a nutshell, we will define them as an important tool that a company can use to communicate with the environment. Public relations helps to build positive opinions about the company and its products or services.
And how do international organizations answer the question what is public relations?
PR - definitions
French Association Public Relations defines PR as "all activities undertaken by a specific group, which are to lead to the creation and development of good relations between the members of that group and between the group and its environment".
According to the German PR Association, this is "the management of communication processes between an organization and individuals and their reference groups. It is done through conscious, purposeful and systematic shaping of these processes ”.
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The Mexican declaration states that PR is "a field of art and a branch of social science, which consists in analyzing trends, predicting the consequences of actions, advising the management of institutions and implementing planned programs."
Scientists and practitioners also provide numerous definitions of PR. You can read, inter alia, that public relations is:
- communication processes between the organization and its environment,
- full information about the company's activities,
- building a positive image of the company,
- planned, continuous activity, which consists in providing information by the company in order to create the desired image of the company,
- art and science of achieving harmony with the environment,
- sincere actions to gain the trust of the environment,
- objective and honest information that has nothing to do with advertising and promotion.
According to specialists, PR activities are an important element of the functioning of any enterprise. Thanks to them you can, among others:
- build brand recognition,
- create a competitive advantage,
- achieve business goals.
