Introducing the product to the market - what is worth knowing?
Bringing your product to market should be part of a broader concept ...
Customer acquisition
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Crowdsourcing in Poland - why is it a sensation?
Crowdsourcing in Poland has found an extremely fertile ground. They favor him ...
How does a complementary product increase the value of the basket?
Large retail chains, regardless of the industry, use such solutions ...
Why does experience marketing work so well?
Experience marketing is emerging as a new recipe for achieving ...
Product photos and their value in marketing
Product photos are an important value in marketing. And though...
target group
A well-chosen target group is the key to conducting an effective ...
Is the expansion strategy for everyone?
The market expansion strategy is not reserved for giants at all ....
Functional benchmarking - it's worth knowing
There are issues that are, in fact, very simple ...
Conversion attribution - complicated term, simple action
Conversion attribution is a complicated-sounding term that seems ...
Internal benchmarking, or how to learn from ... yourself
Everything is changing at an ever faster pace - technology, ...
Is Lateral Marketing What You Need?
In the world of commerce, declarations are popular that everything is already ...
How does the ROPO effect affect sales?
Not everything can be bought online, but more and more often ...
The psychology of advertising - how to apply it successfully?
The psychology of advertising allows you to plan the colors of packaging and the entire marketing ...
Complementary product and the value of the shopping cart
Anyone who used to set up a shop soon became interested in ...
Market Barriers: Define Before Acting!
Market barriers can prevent you from starting a business concept, running ...
Is a strategic brief really a necessity?
The strategic brief is the main tool companies have at their disposal to ensure that ...
Sponsorship offer as a marketing tool
Most often, entrepreneurs do not realize that ...
When does a sub-brand mean new opportunities?
The goal of every business owner is that his brand ...
Emotional branding, or the Lovemarks theory
Why does one white t-shirt seem luxurious, the other extravagant, and yet ...
What is influencer marketing?
If you want to reach with your product or services to ...
What does the educational campaign give the company?
An educational campaign can inform your customers about a solution that ...
A differentiation strategy that captivates the crowds
The differentiation strategy can sound complicated. In practice it is easier ...
Niche marketing - a strategy for the chosen ones?
Niche marketing is like catching a fish. Angler exactly ...
Customization, is there a customer who doesn't love it?
Customization is a response to a world where everyone wants ...
