A positive image is key to retaining existing customers and attracting new ones. Today, in the age of the Internet and modern technologies, the image on the web plays a huge role. Each brand should cultivate its relations with users so that they willingly return to its website and identify with it. Comprehensive image positioning can help in this. What exactly is SEO PR and what are its benefits?
What is image positioning?
Image positioning, otherwise known as SERM (Search Engine Reputation Management), are activities aimed at developing a positive brand image on the Internet. It is managing the company's reputation on the web by promoting positive information and good news in search engines that appear after entering the name of a given company or its product. The scope of image positioning includes:
- publishing valuable items content marketing (articles, photos, newsletters, videos and more),
- optimization of content important to the company,
- monitoring comments and mentions on forums,
- advertising campaigns on Google - Google Ads,
- generating positive feedback.
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Image positioning - benefits
Image positioning is intended primarily for those companies whose activities are based on contact with the client. How the recipients perceive such an enterprise has a large impact on its final success. Lots of people look for information on the Internet before buying or using services. If internet users find good news about a brand, there is a greater chance that they will use its services.
Image positioning is also a good solution for companies with a damaged reputation and those that face many negative comments on the web. As PR agency we also face such situations.
Properly planned and efficiently conducted SEO PR activities can:
- improve the company's reputation,
- strengthen the previously developed image,
- gain, strengthen or rebuild customer trust in the brand,
- increase customer interest in the brand (expanding the customer base),
- facilitate gaining a competitive advantage on the market,
- limit the negative effects of the image crisis.
Image positioning activities make the recipients better perceive the brand, like it and trust it. An investment in SEO PR is an investment in the development of the entire company!
