Many Internet users search for products or services through an Internet search engine. What they see in the first search results is no coincidence. Website positioning is of great importance. What exactly is website positioning? And what can you gain by investing in SEO?
What is website positioning?
Website positioning, or SEO (Search Engine Optimization), is one of the forms internet marketing. It is a way of promoting business online, based on activities that will allow you to get the highest possible position in Google results. Why is it so important? Research shows that over 90% Internet users use Google to search for products or services on the web. If you want to generate high reach and be successful in the market, you need to ensure that your site shows up high in Google results. This will increase the chances that a potential customer will find you and use your services.
Website positioning consists of two elements:
- on-site SEO, i.e. activities on the website - i.e. repairing technical errors on the website, optimization and expansion of content, analysis and optimization of the website structure, internal linking, text optimization of alternative graphics,
- off-site SEO, i.e. activities aimed at obtaining links pointing to a positioned website - e.g. sponsored articles.
You do not know how to effectively position your website?
Our specialists have many years of experience in SEO activities!
The benefits of website positioning
Thanks to the fact that your website will appear high in the search engine results, more people will find it. This in turn gives you a chance to increase brand recognition on the market, build a competitive advantage and gain the trust of customers. Users will know your company, they will identify with it and thus they will be more willing to use its offer. Appropriate the positioning of the page can directly translate into profits. By investing in SEO, you are investing in the development of your brand!
