Employer branding is a mandatory element today - every strategic plan of companies from the IT sector should include it. How can it help you fight for a leadership position in the industry and avoid problems with finding new employees? We answer below.
In a study conducted by Korn Ferry in 2018, it was estimated that the shortage of employees in the IT sector could reach a level of up to 4.3 million in 2030. This is over 4 million less than companies in the industry will have to employ. And while it is almost a decade until 2030, IT companies are already struggling and competing for the best employees by offering more benefits and higher salaries. What is the conclusion of this?
Strategic plan of companies from the IT sector and employees
The strategic plan of companies from the IT sector must take into account various variables. One of them is employee acquisition. When the need for a highly specialized workforce is combined with rapid evolution and growth - as is the case in the technology industry - skilled professionals who can fulfill these roles are worth their weight in gold. How to convince the best talents in the era of the employee market? - Companies that know how it works employer branding, involve the current team in the recruitment process. - explains Sebastian Kopiej, president of the board of Commplace agency. At the same time, he notes that too often business decision makers have a problem with "matching" new employees to the team and project.
This can lead to layoffs or leave needs unmet. Why is it worth using the help of those who are already part of the crew when looking for new specialists? - Because these people are much better prepared to prepare an exact job specification than HR department employees. They have a good understanding of the practical elements of the position and the specific skills and abilities to look for when hiring new employees. They also use the language of the industry, which makes them better at communicating with potential candidates. - suggests the expert.
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The pandemic is promoting employment
As shown in the study “New Normal. IT job market after the pandemic, according to 39% people working in IT, the epidemic had a positive impact on their sector and was conducive to employment. At the same time, there was a shortage of hands on the market. Does the strategic plan of companies from the IT sector take this situation into account? It is worth thinking about it at the stage of strategic planning. - Lack of employees = stagnation in order processing. This, in turn, means that the company is not making money. Maybe she could. It is enough to take care of the employer branding area. - concludes the expert from Commplace.
Research shows that 87% respondents are more interested in taking part in recruitment when it is possible to conduct the recruitment process completely remotely. Another important aspect is the reduced number of recruitment stages and its duration. Candidates for developers or IT specialists also appreciate faster feedback (24%) and better contact with the recruiter (17%). Finally - it is also worth taking care of the opinion about the brand on the Internet. This element is often overlooked, and it definitely influences the status of an employer of choice.
Quality does not come out of nowhere
Every Polish company operating in the IT sector is doomed to compete with foreign concerns. In order to survive, it must have very good products and provide high-quality services. These, however, result directly from the team that performs them. The strategic plan of companies from the IT sector must take this into account. Therefore, the constant modernization of the offered solutions must go hand in hand with investing in the knowledge and competences of employees. These are mandatory activities for IT companies today.