Astroturfing - is it worth the risk?
Astroturfing is an extremely controversial marketing practice. No wonder that usually ...
Non-price competition - what does it look like in practice?
Non-price competition can be an important element of a marketing strategy in a demanding market ...
Photo session for MSM Mońki
Food marketing is our specialty. In turn, with the brand ...
Micromoments - why are they worth noting?
Micromoments happen all the time. "I want it now" -...
Product launch with a guarantee of success?
Product launch is something that big companies do on a regular basis. But...
Teaser campaign, or what intrigues customers?
The teaser campaign, as with most marketing campaigns, aims to ...
Crisis management in a tourism enterprise
Crisis management in an enterprise is a strategy that should be developed by every ...
Marketing environment and its importance for business
The marketing environment is the backdrop for all organizations. These companies, ...
Mass Marketing - When Can It Be Effective?
Mass marketing most often promotes products from the "I need" category and ...
Employee turnover in the company - why are they leaving?
Employee turnover and the lack of competent staff mean for the company ...
Marketing diversified for beginners
Differentiated Marketing is one strategy used to ...
Indirect marketing, or how to attract consumers
Indirect marketing is something worth knowing and ...
