Price positioning - how to build it?
Price positioning is one of the elements of brand positioning. On...
Marketing concepts yesterday and today
Marketing concepts have evolved with the development of the market. Initially, the role of ...
New client: Victoria Cymes
The food industry is one of our favorite industries. Exactly...
What is guerilla marketing?
Guerilla Marketing is a way of promoting products and services for ...
How does viral marketing work?
Creating viral marketing content that users will be themselves ...
Astroturfing - is it worth the risk?
Astroturfing is an extremely controversial marketing practice. No wonder that usually ...
Non-price competition - what does it look like in practice?
Non-price competition can be an important element of a marketing strategy in a demanding market ...
Photo session for MSM Mońki
Food marketing is our specialty. In turn, with the brand ...
Micromoments - why are they worth noting?
Micromoments happen all the time. "I want it now" -...
Product launch with a guarantee of success?
Product launch is something that big companies do on a regular basis. But...
Teaser campaign, or what intrigues customers?
The teaser campaign, as with most marketing campaigns, aims to ...
Crisis management in a tourism enterprise
Crisis management in an enterprise is a strategy that should be developed by every ...
