A differentiation strategy that captivates the crowds
The differentiation strategy can sound complicated. In practice it is easier ...
Niche marketing - a strategy for the chosen ones?
Niche marketing is like catching a fish. Angler exactly ...
Customization, is there a customer who doesn't love it?
Customization is a response to a world where everyone wants ...
Can competing strategies be universal?
Competitive strategies are based on the company's long-term action plan ...
Will collaborative consumption turn us into prosumers?
Collaborative consumption evolves with the development and expansion of modern technological systems ...
Product USP, or how to make yourself stand out
The USP of a product is not necessary in just one case ....
Etisoft brand rebranding: new logo
Etisoft's rebranding is a complex project that included a number of ...
GRP indicator - intensive advertising campaign
The GRP indicator reflects the intensity of the advertising campaign and is recognized ...
A milestone in strategy: the new Etisoft website
The Etisoft brand is one of those clients whom we support ...
CTA button - so good you just want to click
The CTA button works like a magic button to make things ...
Sampling action - make customers want more
Sampling action is one of the ways to strengthen the product's presence on the market, ...
KPI and marketing activities
The KPI is one of the key performance indicators. It is ...
