Nearly 90% customers admit that product descriptions are one of the main factors taken into account when making purchasing decisions. A well-constructed description will interest the recipient and will make him want to have the advertised item. Good text will sell the product! But how to prepare a product description that will actually fulfill its function?
A good product description is the key to success!
The entrepreneur has little time to interest a potential client. If he wants to sell effectively and generate high profits, he has to create effective descriptions - ones that will sell themselves. Product description is a form of advertising. The text should interest the potential buyer, encourage him to finalize the sale. We present 5 rules of writing effective descriptions that will translate into sales conversion.
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5 golden rules for writing effective descriptions
- Write understandable
Reading the product description should be light and fun. Avoid long, complex sentences when creating content. Sentence tapeworms are tiring for the reader. Write simple and interesting at the same time. Rather give up the passive voice. Whenever possible, use the active side that will emphasize the action, give the content a rhythm. Use understandable language - unless you direct the text to experts - then you can use specialized vocabulary that will emphasize the prestige and quality of the product offered.
- Use the right words
Creating an interesting product description is an art. When creating content, it is worth using such adverbs and adjectives that will stimulate the imagination of the potential customer. Appeal to the senses, create interesting slogans that will be remembered by users and make them buy.
- Use the language of benefits
The customer wants to know what they can gain by buying a given product. Create your product descriptions using benefit language. Always focus on the most important features and benefits of a product and the benefits that result from them. A sales offer written in the language of benefits is an offer tailored to the user's needs. Refer to real expectations, write about meeting the greatest needs. In this way, you will awaken the readers' desire to have the presented item.
- Remember about the correctness of the language
The text must be linguistically correct. The content must not contain any spelling, punctuation or other errors. Incorrectly constructed text will be unprofessional!
- Make your text attractive
One cannot forget about the visual aspect of the description as well. Use headings, bolds and other distinguishing marks. Avoid long blocks of text that are unpleasant to users. Enrich the content with interesting photos.
Good product descriptions are a recipe for effective online sales! Attractive, carefully structured content will make customers willing to add a product to the cart, thereby increasing the conversion rate.
