New technologies and innovative ways of communication have quickly penetrated into our daily lives. An entrepreneur who wants to be successful in today's market should use them in his marketing strategy. What exactly is mobile marketing and why is it worth implementing?
What is Mobile Marketing?
Modern mobile marketing is a form of company promotion via mobile devices, i.e. smartphones and tablets, consisting in the distribution of marketing content in order to attract new customers and create a positive corporate image.
Mobile marketing tools
There are a number of ways to use mobile marketing. Among the most popular mobile marketing tools we can distinguish:
- SMS - short text messages,
- applications - own mobile applications, e.g. for running and controlling loyalty programs,
- voicemailing - automatic voice messages inviting you to read the offer,
- advergaming - mobile games related to a given brand,
- Mobile ads - promotional content on social media, apps or Google Ads.
Virtually everyone has a smartphone these days.
Use it to achieve success!
Why is it worth it?
The presence of mobile devices in the modern world is something completely natural. According to CBOS, about 70% of adult Poles use smartphones (data from 2021). With the help of smartphones, we can watch movies, shop or search for interesting information. The phone is a tool without which it is difficult to imagine everyday functioning. No wonder that modern entrepreneurs use them in their marketing strategies.
Over 90% people read SMS messages as soon as they are received. Why? Because virtually all of us have a phone at hand most of the time. Hence, the use of smartphones in marketing is associated with such high efficiency.
The messages created as part of mobile marketing are tailored to the specific ones target groups. Users must agree to receive marketing information. Mobile marketing is aimed at people who already know the company, its products or services and want to be up to date with all promotions, news and other events in the life of the company. The brand knows its recipients, knows what they like, and thus can create messages tailored to their expectations - and as we well know, personalized advertising brings the best benefits.
With the help of mobile marketing, you can create your company as modern, open to innovation and change. This is a great way to build a strong, committed community around your brand. This, in turn, can directly translate into increased sales and the ultimate success of the company on the market.
