Brands that share common interests and do not compete with each other can work together for mutual benefit. According to a study by Partnerize 54%, companies found that partnerships account for over 20% of the company's total revenue. Cross marketing is therefore a convenient and profitable way to promote products.
If the partnership is well built it can help you double your audience. During this cooperation, companies exchange knowledge and ideas, provide advice and mention each other in articles on their websites, social networks and in e-mails. Below we present another interesting example of cross marketing - cooperation of MSM Mońki and Ariete brands.
About the MSM Mońki brand
The Moniecka Dairy Cooperative in Mońki is one of the most modern dairy plants in Poland. It was established on May 1, 1972 as a result of the merger of the District Dairy Cooperative in Dolistów and the District Dairy Cooperative in Krypno. MSM specializes in the production of Dutch and Swiss ripening cheeses, extra butter and powdered products: powdered whey and periodically skimmed milk powder.
Brand representatives emphasize that their mission is to ensure that the connoisseur can, with the first bite, spot the subtle differences between different types of cheese. Each recipe, thanks to its refinement and precision, can meet the expectations of the most demanding consumers, looking for original, intense flavors that stand out against the background of products without a hint of uniqueness. At the same time, at every step in communication, a strong attachment to the tradition and origin of the brand is noticed, which is expressed, among others, by through the catchy claim: "Tradition of taste from the Biebrza valley".
About the brand ARIETE
Ariete is a company that belongs to the Italian concern DeLonghi. It was established in 1964 in Florence, considered the cradle of creativity and brilliant and brilliant inventions. Since then, Ariete designers have been creating useful and aesthetically perfect household appliances in the heart of sunny Tuscany.
Currently, the brand has 57 unique patents, which, in line with the company's mission, are designed to make everyday life easier. In many European markets, Ariete is a leader in the segment of equipment for cleaning, steam ironing and coffee making. Ariete is famous for its brilliant designs, which are distinguished by advanced functionality, quality of workmanship, affordable price and design, which results in several exceptional and unique lines of devices.
What is cross marketing?
Cross marketing draws on one marketing brand to optimize another. Ultimately, helping to increase the brand's reach as well as creating more targeted advertisements. However, it is extremely important to choose the right partner. Finding one is the most important factor in gaining customer loyalty for both companies. The key is to transfer customer loyalty from one brand to another, increasing awareness and thus your conversion rate.
Advantages of cross marketing
Among the biggest advantages of this type of cooperation are:
- influx of new leads;
- increased brand awareness;
- increased sales;
- increase in the group of recipients,
- lower advertising costs;
- positive impact on the brand image.
To promote each other, however, brands need to choose the channels their audience prefers. Appropriate channels will generate the greatest profit, the greatest commitment or allow you to achieve another important goal.
Cross Marketing Effects
Commplace was responsible for creating ideas for an attractive combination of products from both brands. In this case, it was a joint photo session and the preparation of original recipes. The session scenario was based on the current trends in the culinary and product photography market. We presented both Ariete products and cheeses offered by MSM Mońki. Such a unique combination allowed to create attractive content that both brands can use in communication. The Commplace team includes: professional chefs at Korona Karkonoszy Manor, PR specialists, a photographer, and a culinary stylist.
Commplace recommended products and tools
The tools and products that we will use to achieve our goals include:
- Preparation of original culinary concepts and recipes
- Professional culinary photography, culinary films, drawings and graphics
- Concepts of using chefs in brand promotion
Cross marketing will strengthen your brand.
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