A brand that wants to appear in its industry needs a decent strategy based on the selected form of marketing. One of them is drip marketing. When is it worth applying?
What is drip marketing?
Drip marketing, i.e. Droplet marketing is an effective way of reaching current and potential customers, based on the automation of marketing activities. These are messages sent to the user after he performs a specific action. Messages reach the recipient according to a predetermined scenario. This strategy is based on targeting, which means that the messages are tailored to the needs of specific recipients.
M.one can associate it with the calmness of falling raindrops. The company does not attack the client with an aggressive message, and subtly reminds him of himself by sending a series of scheduled messages for a specified period of time.
Drip marketing activities translate into building and maintaining a macro-client relationship. In order for the campaign to be effective, the company should control how the recipients react to notifications in order to modify the strategy at the appropriate times.
It is always worth reminding new and regular customers about yourself.
Use drip marketing for this - we know it!
When is it worth using drip marketing?
Communication with the client as part of this strategy is an excellent solution in many cases. As public relations agency we know something about it. It is most often used to:
- remind you of the upcoming end of the trial period,
- remind about downloaded but not started application,
- present an offer for regular customers,
- remind about an abandoned cart,
- thank you for the purchase,
- recommend specific products.
It will also work well at the beginning of cooperation with the client (series of welcome messages) and in educational campaigns for clients (series of messages in the form of guides, courses and other educational content). Some people also use it to celebrate important events in the company's life (e.g. corporate birthdays).
Drip marketing helps you build lasting customer relations. Sending personalized messages is the best way to show recipients what is important to your brand. A properly prepared campaign will bring measurable benefits!
