It is normal that some products in the e-shop are in high demand and others less. The problem arises when part of the assortment does not sell at all. In this case, you need to implement appropriate measures as soon as possible so as not to expose yourself to unnecessary losses. How to sell a product that is back in stock?
Introducing a specific product to an e-shop's offer is always associated with a certain risk. Sometimes it happens that a given product is not as popular as we hoped for and is in arrears on the warehouse shelves. There can be many reasons for this. From too high a price to poor sales offer and lack of distinction against other products, until inadequate promotion. How to sell a product that is back in stock?
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How to sell a product - 4 proven ways
- Display the product in the e-shop
First of all, make sure that customers can easily find the residual product. Display it on the home page and prepare an appropriate advertisement in various marketing channels. Write a new, more attractive sales offer. In the description, include the most important features of the product, show its benefits, and emphasize its uniqueness.
- Set the product with a more expensive counterpart
Comparing a product with a more expensive replacement, and thus showing that you do not have to pay a lot of money for high quality, is a simple and at the same time extremely effective method to increase the sale of residual goods. A consumer for whom an expensive product is beyond the financial reach will see an opportunity that he will no doubt seize.
- Use cross-selling
The answer to the question of how to sell a product is cross-selling! Cross-selling, or complementary sales, is a sales technique that consists in offering customers the purchase of additional products to the main product - e.g. headphones, a case or a screen foil are offered for the phone.
- Offer a discount
If you want to quickly sell the residual product, offer your customers an attractive discount offer, preferably a limited time - e.g. -25% for a given product only for the weekend. Be sure to display the discounted article on the home page and take care of promotion in social media. Profitable promotion is a great way to increase sales efficiency.
