Holistic marketing - a new philosophy in business?

Holistic marketing revolves around the philosophy of holism, according to which the world is a whole that cannot be reduced to the sum of its parts. In marketing terms, business and its parts are treated as one unified entity. J.the ego's actions are all aimed at one specific goal. This entirety also includes all people associated with the brand - employees, current and potential customers, stakeholders - who create a coherent ecosystem around it.

There are many marketing approaches and concepts, each of which is suitable for a different type of business. Choosing and investing in the wrong marketing strategy can cost your business a ton of money. Each of them tries to determine which strategy will be the most appropriate for them. Another challenge in this process is that industries are constantly changing, just as marketing is constantly evolving. In the face of this volatility, holistic marketing seems to be one of those concepts that can help companies stay ahead in a turbulent market.

Holistic Marketing - Definition 

Holistic marketing treats business like the human body. It too is made up of different parts and is only able to function properly when all of these parts work together for the same purpose. Holistic marketing concept strengthens this interdependence and believes that a broad and integrated perspective is essential to achieving the best results.

The overall marketing concept is based on the philosophy of holism, which is nothing new. Already Aristotle argued that the whole is more than the sum of its parts. Marketing has started to follow this principle relatively recently. According to this concept, business is not a combination of departments that work separately and each has its own goals. Instead of this all parts and departments of the company should pursue the same goaland marketing should be the factor that brings them all together. The holistic concept of marketing sees marketing as an important element that everyone who is part of the company should engage in.

Holistic marketing confirms the thesis that "everything matters" in marketing. In this concept, everything works in an integrated manner. A broad, integrated perspective and working together on every aspect of the entire business is a recipe for achieving the best results. This philosophy is gaining popularity due to its high saturation factor and increased competition in the market. Very good identifies the scope and complexity of marketing activities. According to research, the elusive assets now represent the 84% of the company's market value, but only 17% of the company's market value in 1975. That means a lot has changed in 45 years.

Components of holistic marketing 

Holistic marketing assumes that everything that makes up a business should pursue the same goal. It is to create an excellent customer experience and build a positive brand image. Additionally, a holistic marketing concept helps the company send the same message to all customers. All communication channels they carry the same message. Think Coca Cola and its ads. They are all about happiness, which is not a coincidence - this is one of the strongest emotions. How does the brand manage to achieve integrated goals? Based on 4 key elements, making up holistic marketing. The first is relationship marketing. In a holistic marketing philosophy, it focuses on long-term relationships and customer engagement, rather than short-term goals such as customer acquisition and individual sales. This strategy focuses on directing marketing efforts to existing customers to create strong, emotional and lasting relationships with them. As a result, the company gains more transactions, free word-of-mouth marketing and even more potential customers.

Another element of holistic marketing is integrated marketing. It is an approach designed to create an experience of consistent interaction between the consumer and the brand. To achieve this, you need consistency communication strategy - advertising, promotion, marketing, public relations. Brand communication needs to be contoured in such a way that they all work together as a united force and focus on clear and targeted branding. In fact, every company has two types of customers - internal and external. Naturally, the highest priority for each of them is to focus on external customers. Meanwhile, we cannot forget about internal clients, i.e. employees. They play a key role in promoting the brand and products to the company's external customers.

Internal Marketing treats employees and staff as internal customers who must be as convinced of the company's vision as external customers. They are also just as valuable. In a holistic approach, each of them is aware of their role in the marketing process. Holistic marketing also focuses on socially responsible marketing. This aspect is related to the wider care for the entire society and the environment. It requires the company to adhere to certain business ethics and focuses on partnerships with non-profit and pro publico bono organizations.

Holistic marketing in practice 

Organizations are made up of various departments such as Sales, Marketing, Accounting and Finance, Product Development, and finally HR and Administration. To implement a holistic marketing concept, make sure that each of them understand the global purpose of the company. The R&D and product development department should take into account marketing and sales feedback to ensure that the product launched on the market meets customer expectations. On the other hand, both of these departments need to work closely with your accounting and finance to establish an accurate project budget. Sales, Marketing and public relations in turn, they must report to the HR department what people they need, and finally the administration and management department must develop a plan to keep these people in the company's structures.

Holistic marketing is a model in which a company, acting in the manner presented, receives the right product at the right price with the right profits. It does this thanks to the involvement of the right people who will promote the products offered by the company in the right way. This is the essence of a holistic marketing concept. By doing the right things together as an organization, your product and brand have a much better chance of being successful than if these elements functioned separately from each other, individually, without any holistic vision.  

Purpose of a holistic marketing concept

When a company correctly implements a holistic marketing concept, it makes a significant contribution to four very important things. Today, the customer wants to use the products and services of those companies that care for and meet their needs. By providing top-notch customer service, a holistic marketing company keeps its customers happy and has only good things to say about it. They help the company with building a brandby telling your friends about it and by writing positive reviews and comments online. Such referral marketing it is also an important source of new customers.  

 The goal of a holistic marketing concept is to make sure that the entire company and all its individual departments send a uniform message to customers. It helps to keep business consistency and increases brand confidence. A company that focuses on holistic marketing is also more efficient and effective. Each department knows what the company's goal is, that's why internal communication between individual cells is easier. Creating a good customer experience and brand building this long-term goals. Such an attitude allows the company to focus on a few large things instead of several dozen smaller ones. All that increases the effectiveness of this strategy, business efficiency and allows you to save time and money.